Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
TL;DR on how to add/remove managers from GBP Only owners can add or remove users on a Google Business Profile (GBP); managers can only remove themselves. Owners and managers have similar permissions,…
This is a question I get pretty frequently in the Local SEO community: What URL should I link my GMB listing to? The homepage? A location page? Something else? We wanted to test & measure how the…
Explore what page eligibility means in generative search and six practical checks to help you investigate whether your content is likely to be considered as a potential source.
Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do with all that context to make better…
When posting is currently turned off on Google Reviews, Google may temporarily prevent users from submitting new reviews for a business. If you’re seeing “Posting reviews is turned off for this…
Yes, Google does legitimately call businesses, but Google does not make unsolicited automated sales calls or ask you to pay to maintain, verify, or reinstate a Google Business Profile. Google may…
Getting a negative review on your Google Business Profile, previously known as Google My Business, can be one of the most frustrating parts of being a business owner. Understanding how to remove bad…
The Google Business Profile Performance report shows how people find and interact with your Business Profile on Google Search and Google Maps. It includes data about searches, views, calls, website…
No, businesses generally cannot turn off Google reviews themselves. There is no setting in your Google Business Profile that allows you to disable reviews. However, Google may temporarily or…
TL;DR We ran a direct comparison of 346 matched prompts to see whether ChatGPT-5.6 Luna behaved differently from GPT-5.5 GPT-5.6 Luna used web search more often but ran fewer queries, resulting in…
Andrew Shotland & Mark Kabana join us for Part 2 to discuss what "AI visibility" actually is as an agency product, why nobody can tie it to revenue yet, and how ads are quietly taking the clicks that…
Most SEO tools scream at you to keep title tags short, ideally under 60 characters. But we have found that this is advice that you should ignore. I have seen over and over that a longer SEO title…
Understanding how users find your content is crucial for any publisher or site owner. As Search evolves to include more visual and multimodal experiences, we want to ensure you have the data you need…
Buying journeys are better modelled as conversations, not prompts, and randomness at every step means that prompt tracking misses a lot of the picture.
What's my favorite horror movie? When I patted myself on the back for setting up an ~autonomous workflow~ that kept our newsletter subscriber hygiene clean by automatically unsubscribing anyone who…
SISTRIX SectorWatch reports show you the blueprints for success. We surface and analyse the leading URLs in SEO and GEO so that you can gain an advantages from them. Now you can get even more data by…
Andrew Shotland & Mark Kabana join us fresh off Brighton SEO for a wide-ranging, no-fixed-agenda convo about what the conference said about local's place in the industry, why a single search rank is…
I like making bets about the future. Not because I think I am especially good at predicting it, but because writing down exactly what you think will happen forces you to be more precise.
Every rigorous SEO test needs a single primary metric. For us that's usually organic sessions to the tested pages, because it's high-volume enough to reach statistical confidence and close enough to…
It's happening! We are absolutely pumped that we're just about two weeks away from Search Central Live Deep Dive Europe 2026! From September 30 to October 2, 2026, the Google Search Central team is…