Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
There have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have consulted with a few sites on this issue and have developed a theory. Please…
Bing Webmaster Tools introduces Topics Portfolio, a beta view of sites’ presence across thematic AI Search clusters. It combines portfolio-level context with query-level opportunities for planning…
Not every section of your content has the same potential to be cited in AI-generated answers. Learn what makes a section citable and explore five practical checks to identify where your content may…
We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out…
У Яндекс Вебмастера есть свой дом — дата-центры Яндекса. Сейчас сервис временно недоступен, но наши инженеры заботятся о том, чтобы в нём снова всё работало.Мы уже делаем всё возможное, чтобы…
Study: Why People Leave Bad Reviews Basic communication and service failures are responsible for a majority of bad reviews. By the same token, good service and transparent pricing generally result in…
Garrett French, James Wirth and Valerie Cecil of Citation Labs talk to us about how they measure AI visibility across six layers, build the prompts worth tracking, and replace the stale facts AI…
Incident began at 2026-09-24 09:15 and ended at 2026-10-08 01:00 (all times are US/Pacific).The rollout was complete as of October 8, 2026. Affected products: Ranking
That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A…
Forrester found 94% of business buyers now use AI search when buying, rating it above vendor websites, product experts, and sales reps. B2C isn’t far behind: NielsenIQ puts it at 42% of consumers…
The swag is loaded, the team are packing their bags, and we’ve had a quick look at the forecast for the south coast. Let’s just say you might be glad of some of our merch this time round (hint hint).…
Over the years, the Search Central YouTube channel has published hundreds of videos across various series, from Search for Beginners and Ask Googlebot to Search Console Training and Search Off the…
The AI Check now shows how AI systems talk about your brand and when it gets recommended, the AI Deep Dives get a chat feature, Prompt Research is available via the API and MCP Server, and the new…
Explore this year’s trends and tips for holiday travel — from insights on booking the lowest fare to trending destinations for Thanksgiving and Christmas.
Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation…
That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own…
AI visibility is downstream of real-world influence — reviews, third-party mentions, brand demand and pages that make the decision easy — so the teams that chase today's citation sources will lose…
But easier to build doesn’t necessarily mean easier to optimize. WordPress and other CMSs quietly handle many SEO basics through plugins and built-in functionality, from canonicals and sitemaps to…
301 respondents shared what they’re using AI for, how it affects their productivity, their favorite tools, and more. AI use in content creation is almost ubiquitous, with 93% of respondents saying…
What would you do if Google deleted 90 percent of your organic traffic overnight? That might sound like a hypothetical horror story, but over the last three months of performing deep site audits, it…
One of the ways to improve your local SEO ranking is by optimizing your Google Business Profile (GBP). While it might seem like a simple task, small oversights—like selecting the wrong category—can…
Moving your business means more than changing the address on your website. You also need to update your Google Business Profile (GBP) so customers can find your new location on Google Search and…
