Links News

Backlinks, link building, anchor text, and Google's handling of link spam, paid links and the nofollow family of attributes. Still one of the areas where what practitioners report and what Google says diverge most.

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Impact is an automatic estimate of how much a story is likely to affect one website, weighing who published it, whether Google has confirmed a ranking change, how many outlets ran it, and whether the wording implies work on your site. It reads headlines, not your analytics — treat it as triage, not a verdict.

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