Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
You can be a strong brand, publish high-quality content, and still not have topical authority. Just look at Great Jones, a kitchenware company. Their Dutch oven (called The Dutchess) is beautiful,…
Instructions hidden in webpages and documents can hijack AI agents mid-task. Research shows indirect prompt injection hits cloud and on-device LLMs alike—local deployment doesn't eliminate the risk.
Meet Brave Origin, the minimalist browser Brave users asked for: industry-leading privacy and ad+tracker blocking, none of the extras, and a one-time purchase that works across all your devices (free…
Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…
Alongside a possibly related announcement from Google comes a Google Search Publisher Conduct Requirement from the UK Competition and Markets Authority. Google’s strategic market status means it must…
Today, we're excited to announce the launch of new Search Generative AI performance reports in Search Console, including dedicated reports for Search and Discover, to help you understand your site's…
AI applications are only as good as the information they reason from. Without fresh, high-quality web data, they are less dependable. Today, Microsoft is launching Web IQ: a suite of AI-native…
Everyone in SEO knows Google Core Updates: overnight, the visibility of domains shifts. Our data now shows the same pattern in ChatGPT. On May 23, 2026, the switch from GPT-5 mini to GPT-5.5 shifted…
Google just shared more information to help us get our websites ready for agents. There is a new report from Lighthouse which anybody can run. You do not need external software to run it. You can do…
We are hearing lots of stories where Google is suspending Google Business Profiles for real estate agents working for eXp Realty. In this Google support thread, this individual was told by Google…
Clicks are down. Revenue is up. If you work in SEO for an ecommerce site, that probably sounds familiar. It might also sound annoying, because the old reporting model trained us to expect a much…
Google announced a lot at this year’s I/O. Anyone expecting one big, singular moment that changes everything was disappointed. That moment doesn’t exist. What does exist instead is a dense bundle of…
SEO for technology companies is a specialized discipline focused on making JavaScript-heavy product sites, documentation, and complex software offerings fully […]
The May 2026 Core Update was announced on 21st May 2026, following the March Core Update. It was completed on the 2nd June. Data, analysis, examples and rankings for affected domains are shown below…
Today, we’re introducing an evolution of Bing Image Search– a unique AI-guided experience that organizes results to reduce the feeling of being overwhelmed, making it easier to find what you’re…
For a quarter century, the Google search box has been one of the most recognizable interfaces in computing: a thin white rectangle, a blinking cursor, a few typed words, and a list of blue links. On…
Marks and Spencer, UK fashion and food chain, are beating their business partner Ocado at creating search visibility for the same food products. M&S aren’t selling those products but it feels like…
We’re delighted to announce Screaming Frog SEO Spider version 24.0, codenamed internally as ‘bolus’. In this release we have introduced a number of much demanded new features, as well as smaller…
Your content needs to build a case, not just make a claim AI retrieval systems don’t just reward semantic relevance—they reward structured relevance and logical reasoning pathways. Content that…