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How a site is organised and how its URLs behave: internal linking, navigation, pagination, faceted navigation, redirects and migrations. The area with the highest cost of getting it wrong, since a bad migration can undo years of work in a week.

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Impact is an automatic estimate of how much a story is likely to affect one website, weighing who published it, whether Google has confirmed a ranking change, how many outlets ran it, and whether the wording implies work on your site. It reads headlines, not your analytics — treat it as triage, not a verdict.

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