SEO-Serps Info pulls headlines directly from the public feeds of Google Search Central, the Google Search Status Dashboard and the established search-industry press, then groups them so you can see what Google announced, what the industry measured in response, and what is changing in AI search — without checking a dozen sites. Headlines confirming a core or spam update are flagged automatically in the Update Radar below. Every link goes straight to the original publisher.
This past Saturday, October 24th, we saw some significant ranking volatility captured by many of the third-party Google tracking tools. There was also some heavy chatter within the SEO industry about ranking movement and Google traffic changes over the past couple of days. The two together make me believe that there…
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Google reminds sites to use 503s during PHP patch downtime. Other updates cover robots.txt controls, bracket URLs, and JPEG XL in Google Images and Discover.
This week, yes, we saw even more Google search ranking volatility chatter but still no official core update. Google shared how to handle Google Search if you need to take down your site for the PHP…
Google seems to be testing or rolling out AI-generated summaries within AI Overviews citation cards. So the cards on the right (or bottom) of the AI Overviews within Google Search can now show AI…
John Mueller at Google recently confirmed that Google Image Search and Google Discover don't yet support the JPEG XL image format. He said this on Bluesky recently, "FWIW if you're hoping to get…
Google is testing a completely revamped performance report section within Google Business Profiles that includes metrics on engagement, reviews, search trends, audience and more. It also includes top…
Last week, we reported that Google was launching its Universal Cart in the United States after demoing it at Google I/O in May. And yes, a few days after Google announced it, it was rolling out. I…
Google updated its AdSense Video inventory restrictions policy to remove the placement requirement and the scroll-to-sticky requirements yesterday, October 22nd. Google removed this line from the…
Google Ads is testing a scrolling marquee on some of the sponsored results within Google Search. Google will load in the reviews/ratings, number of visits and a visit site link in one of these tests.…
Google Ads has added a new "Sourced videos" on/off toggle setting to the asset optimization section. This uses Google AI to identify relevant videos from your approved sources and add them to your…
TL;DR I ran the same ChatGPT prompt multiple times and saw the search data change across weeks, days, and even minutes Between Sept. 3 and Sept. 16, ChatGPT's underlying pipe-language data dropped…
You recommend products you genuinely rate. When someone buys through your link, you get a commission. You don’t have to make the product, hold stock, handle shipping, or deal with refunds. In this…
OpenAI explains how a custom LLM orchestrator interprets multi-turn conversations, nominates ads for auction, and drops placements that miss response deadlines.
Garrett French, Valerie Cecil and James Wirth of Citation Labs tell Greg Sterling and Mike Blumenthal how a link-building agency rebuilt itself for AI visibility: satellite comparison sites, query…
Google's CEO expects AI agents to reach websites by browsing pages and through protocols, and says protocols scale better but will take longer to develop.
Google has launched a new "home" for Google Business Profiles named Google Business Home. It is a beta, but I just received an email with access to the new Google Business Home. Google wrote, this…
This is my official guide to help other users know how to get better at fighting spam that appears on Google Maps and within the 3-pack on Google Search. It is no secret that spam is a problem with…
Google's new robots.txt video says the standard covers crawling, not how content gets used, and recommends percent-encoding non-English robots.txt paths.
Today, your content pages are grist for the AI mill, their contents scraped from the page, blended together with competing pages, and shown to the user—if you’re lucky—in a context and format…
Sigh. Yet another metric marketers have to be raked over the coals for. Jokes aside, AI share of voice can be useful. It tells you how visible your brand is in AI responses compared with your…
Which pages get cited by ChatGPT, Google’s AI Mode and AI Overviews, and what do they have in common? We analysed 96,418 URLs and checked which GEO recommendations hold up against a large dataset.…
