Latest from Search Engine Land

Google updates Search profiles with design update, lower subscriber requirements and single login

Good news for publishers, you can manage multiple profiles from one login.

OpenAI is turning ChatGPT ads into conversations

OpenAI is expanding ChatGPT Ads with conversational Sponsored Agents, AI-powered campaign tools and new 3rd party integrations.

3 GEO pillars: LLM readability, brand context, agentic commerce

Your next search competitor may be an AI's shortlist. GEO addresses what it takes to get cited, recommended, or selected by AI systems.

AI Search & Visibility

Google Ads is showing advertisers how their spending compares with peers

Google Ads’ new Spend Benchmarks report shows advertisers how their budgets and clicks compare with similar businesses

Paid Search

Google expands agentic commerce tools ahead of the holiday shopping rush

Google’s agentic commerce updates give advertisers new ways to boost AI visibility, engage shoppers and turn discovery into sales.

Ranking & Algorithms Paid Search E-commerce

Your competitors’ negative reviews could improve your PPC ads

What customers complain about can reveal what they value. Use those insights to find stronger PPC messages to test.

Paid Search

SMX Now: Find the entity gaps holding back your content strategy

See how to audit entity recognition, uncover competitor advantages, and strengthen your brand's visibility. Join us for the next SMX Now.

Ranking & Algorithms

9 ecommerce search trends that actually matter in 2027

Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.

E-commerce

Are you building software instead of doing marketing?

Your team doesn't need to build every AI workflow. Decide what to automate in-house, buy from a vendor, or outsource.

Matt Van Wagner shares what’s changed, what disappeared and what PPC still gets wrong

Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and more

Paid Search