Paid search: Google Ads, Performance Max, bidding and the reporting around them. Kept alongside the organic news because the two share one results page, and a change in ad layout or ad load is very often the real cause of an organic click-through shift.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Paid advertising can put a business in front of customers within hours — or burn through a budget just as quickly. The difference is rarely the platform or the ad creative alone. It is understanding…
Google seems to be poisoning the third-party tracking tools with fake data and paywalls; this is wreaking havoc on keyword tracking. Google launched Gemini 4 Argon and it is in AI Mode. Google made…
Google Ads will allow some advertisers to apply for certification for the category of online gambling. This started this month, October 2026, and will gradually be available to some advertisers in…
Google added the ability to add lead scoring by indicating answers that qualify a lead for your business to get higher-quality leads. You can add up to 12 answers per question and check off whether…
Google Ads is planning on pushing twice as many Google Ads API updates for the remainder of this year and into 2027 compared to its previous schedule. Last year, Google said it would release an Ads…
Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI.
Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns.
Growth marketing is all about finding the next channel opportunity before the current one gets crowded and expensive. Paid search got crowded. Content took time. Email got filtered. The teams that…
Every day, your customers tell Google exactly what they want. They describe problems in their own words. They compare products, ask questions, explore ideas and look for businesses they can trust. On…
At Microsoft Advertising Accelerate, Fabrice Canel unveiled game-changing strategies for ranking in AI search. Get highlights on the most impactful ideas and learn how AI is revolutionizing search…
