The trade press reports what changed; this is where people who run the tests write up what happened. SearchPilot publishes SEO A/B tests with results that regularly contradict accepted best practice. Lumar, Oncrawl, Onely and Screaming Frog cover crawling and indexing at a depth no news desk goes to. Sterling Sky is one of the few serious sources on local search, and Marie Haynes has tracked algorithm updates and quality signals for years. Slower than the news feeds by design — these publish when they have something, not daily.
No Google update is rolling out. Last: September 2026 spam update, finished Oct 8, 2026 · Google algorithm update history with rollout times →
Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
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There is no single best real estate SEO agency. A real estate SEO agency works to get a real estate […]
Read on Onely →I've spent a lot of time recently talking about what AI might do to ecommerce. Jason Goldberg has first-hand experience of the last few revolutions.
Read on SearchPilot →There is no single best healthcare SEO agency. A healthcare SEO agency works to get a hospital group, a provider […]
Read on Onely →Content is optimized for LLMs in six steps, and the first step is not about the shape of the page: […]
Read on Onely →There is no single SEO equivalent for AI. The four terms on offer, GEO, AEO, AI SEO and LLMO, are […]
Read on Onely →A generative engine optimization (GEO) audit checklist is a structured, repeatable framework for assessing whether your website can be found, […]
Read on Onely →LLM-friendly content is content whose shape matches the question a customer asks, and in the research we have done that […]
Read on Onely →ChatGPT decides which brands to recommend by searching the web at the moment of the question, reading the pages its […]
Read on Onely →AI search visibility improves in six steps, and the order of the steps matters more than the list. Find the […]
Read on Onely →To rank in AI search, stop looking for a position and work on presence: being the brand an engine names […]
Read on Onely →Dana DiTomaso of Kick Point tells Greg Sterling and Mike Blumenthal why attribution was always a little fictional, how much of your traffic you can really track, and the GA4 fixes, brand-search…
Read on Near Media →Search is in an uncomfortable phase. Traffic is down on sites that haven’t technically…
Read on Oncrawl →Not every section of your content has the same potential to be cited in AI-generated answers. Learn what makes a section citable and explore five practical checks to identify where your content may…
Content & Quality AI Search & Visibility
Read on Lumar →There is no single best AI SEO agency. An AI SEO agency is hired to make a brand show up […]
Read on Onely →Study: Why People Leave Bad Reviews Basic communication and service failures are responsible for a majority of bad reviews. By the same token, good service and transparent pricing generally result in…
Read on Near Media →Garrett French, James Wirth and Valerie Cecil of Citation Labs talk to us about how they measure AI visibility across six layers, build the prompts worth tracking, and replace the stale facts AI…
Ranking & Algorithms AI Search & Visibility
Read on Near Media →TL;DR Competitive research can show which stage of your funnel is broken (Be Seen, Be Believed, or Be Chosen) and which channel to fix it in.
Read on Seer Interactive →There is no single best ChatGPT SEO agency. A ChatGPT SEO agency works to get a brand recommended when people […]
Read on Onely →There is no single best digital marketing agency. A digital marketing agency runs a company’s online channels for it, usually […]
Read on Onely →The swag is loaded, the team are packing their bags, and we’ve had a quick look at the forecast for the south coast. Let’s just say you might be glad of some of our merch this time round (hint hint).…
Read on Screaming Frog →Most SEO teams have a set of numbers they check every week: indexed pages,…
Read on Oncrawl →The AI Check now shows how AI systems talk about your brand and when it gets recommended, the AI Deep Dives get a chat feature, Prompt Research is available via the API and MCP Server, and the new…
Read on Sistrix →Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation…
Content & Quality Policy & Penalties
Read on Marie Haynes →Wil, take me right to the KPI for long term sustainable GEO visibility!!
Ranking & Algorithms AI Search & Visibility
Read on Seer Interactive →To me, Cyrus Shepard is the single best hype man in SEO.
Read on SearchPilot →AI visibility is downstream of real-world influence — reviews, third-party mentions, brand demand and pages that make the decision easy — so the teams that chase today's citation sources will lose…
Ranking & Algorithms AI Search & Visibility
Read on Near Media →You’ve probably noticed accessibility coming up more and more in your LinkedIn feed. It…
Read on Oncrawl →What would you do if Google deleted 90 percent of your organic traffic overnight? That might sound like a hypothetical horror story, but over the last three months of performing deep site audits, it…
Read on Sterling Sky →One of the ways to improve your local SEO ranking is by optimizing your Google Business Profile (GBP). While it might seem like a simple task, small oversights—like selecting the wrong category—can…
Ranking & Algorithms Local SEO
Read on Sterling Sky →Moving your business means more than changing the address on your website. You also need to update your Google Business Profile (GBP) so customers can find your new location on Google Search and…
Read on Sterling Sky →TL;DR on how to add/remove managers from GBP Only owners can add or remove users on a Google Business Profile (GBP); managers can only remove themselves. Owners and managers have similar permissions,…
Read on Sterling Sky →This is a question I get pretty frequently in the Local SEO community: What URL should I link my GMB listing to? The homepage? A location page? Something else? We wanted to test & measure how the…
Ranking & Algorithms Local SEO
Read on Sterling Sky →Explore what page eligibility means in generative search and six practical checks to help you investigate whether your content is likely to be considered as a potential source.
Read on Lumar →Most in-house SEOs already know what to check to make sure your SEO is…
Read on Oncrawl →Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do with all that context to make better…
Read on Seer Interactive →When posting is currently turned off on Google Reviews, Google may temporarily prevent users from submitting new reviews for a business. If you’re seeing “Posting reviews is turned off for this…
Read on Sterling Sky →Last refreshed Oct 16, 2026 · 6:47 PM · Subscribe to our combined RSS feed
