What SEO is talking about this week
Terms turning up in headlines much more often in the last seven days than they did in the eight weeks before. A term that is always common scores nothing; one that has gone from nowhere to a dozen headlines scores highly. It measures what is being written about, not what is true or what matters to your site.
Nothing is standing out yet.
Trends need a few weeks of archived headlines to compare against. This fills in by itself as the archive grows.
Latest newsHow this is worked out
Every archived headline from the last seven days is split into single words and adjacent two-word phrases, with generic words removed. Each term's count is compared with its weekly average over the eight weeks before. A term must appear in at least three headlines from at least two different outlets — one outlet running a series is not a trend.
Follow a term to see the headlines behind it. Recalculated every 15 minutes.