Everything on this page comes from Google itself rather than from third-party reporting. The Search Status Dashboard is the feed worth watching most closely: it is where Google confirms the start and end of every core update, spam update and ranking incident, usually days before the effects are fully understood by the wider industry. Search Central carries the documentation and policy changes that follow.
In 2024, we introduced our site reputation policy to stop a practice where third-party content is published on a trusted website just to exploit that site's good reputation to rank higher in Search.…
Incident began at 2026-08-18 09:27 and ended at 2026-08-21 01:49 (all times are US/Pacific).The rollout was complete as of August 21, 2026. Affected products: Ranking
Earlier this month, we announced platform properties for Search Console, allowing you to track how your social and video posts on Instagram, TikTok, X, and YouTube perform on Google Search, Discover,…
It might sound counterintuitive, but Search's AI tools can actually help you make the most of your time offline whether you want to book concert tickets or find the perf…
Content creators and publishers use many channels beyond their own websites to reach their audiences. As people gravitate toward firsthand perspectives and different content formats, we want to make…
We're excited to officially announce the next stop for Search Central Live Deep Dive Europe 2026! Mark your calendars: based directly on your feedback, we're headed to Barcelona, Spain, from…
As we mentioned a few months ago, we are bringing the Search Central Live Deep Dive format to the EMEA region. This SCL format requires finding the absolute best home for the event—a place where all…
Today, we're excited to announce the launch of new Search Generative AI performance reports in Search Console, including dedicated reports for Search and Discover, to help you understand your site's…
As people increasingly gravitate to generative AI experiences and find information in new ways, we're publishing a new resource to help website owners, SEOs, and developers understand how to optimize…
Today, we are expanding our spam policies to address a deceptive practice known as "back button hijacking", which will become an explicit violation of the "malicious practices" of spam policies,…
We are hosting Search Central Live Shanghai 2026 on May 15. This event is structured for the local community, with a specific focus on optimizing sites that target users outside of China.