Everything on this page comes from Google itself rather than from third-party reporting. The Search Status Dashboard is the feed worth watching most closely: it is where Google confirms the start and end of every core update, spam update and ranking incident, usually days before the effects are fully understood by the wider industry. Search Central carries the documentation and policy changes that follow.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
People’s information habits are evolving quickly, and platforms and publishers of all sizes are navigating these changes. To help meet this moment, we’re evolving our pa…
Ready or not, spooky season is here. To help you prepare, we’re launching Google Frightgeist, our annual interactive website highlighting the top trending searches for H…
Incident began at 2026-09-24 09:15 and ended at 2026-10-08 01:00 (all times are US/Pacific).The rollout was complete as of October 8, 2026. Affected products: Ranking
Over the years, the Search Central YouTube channel has published hundreds of videos across various series, from Search for Beginners and Ask Googlebot to Search Console Training and Search Off the…
Explore this year’s trends and tips for holiday travel — from insights on booking the lowest fare to trending destinations for Thanksgiving and Christmas.
Understanding how users find your content is crucial for any publisher or site owner. As Search evolves to include more visual and multimodal experiences, we want to ensure you have the data you need…
It's happening! We are absolutely pumped that we're just about two weeks away from Search Central Live Deep Dive Europe 2026! From September 30 to October 2, 2026, the Google Search Central team is…
Remember back in March when we told our Indian community to "sit tight" while we figured out the APAC event calendar? Hopefully, you didn't take that too literally, because sitting tight for six…
In 2024, we introduced our site reputation policy to stop a practice where third-party content is published on a trusted website just to exploit that site's good reputation to rank higher in Search.…
Earlier this month, we announced platform properties for Search Console, allowing you to track how your social and video posts on Instagram, TikTok, X, and YouTube perform on Google Search, Discover,…
Content creators and publishers use many channels beyond their own websites to reach their audiences. As people gravitate toward firsthand perspectives and different content formats, we want to make…
We're excited to officially announce the next stop for Search Central Live Deep Dive Europe 2026! Mark your calendars: based directly on your feedback, we're headed to Barcelona, Spain, from…
As we mentioned a few months ago, we are bringing the Search Central Live Deep Dive format to the EMEA region. This SCL format requires finding the absolute best home for the event—a place…
