Policy & Penalties News

Google's spam policies and how they are enforced: manual actions, site reputation abuse, scaled content abuse, and reconsideration. Unlike a core update, a policy problem usually has a specific cause that can be found and fixed.

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No Google update is rolling out. Last: September 2026 spam update, finished Oct 8, 2026 · Google algorithm update history with rollout times →

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Impact is an automatic estimate of how much a story is likely to affect one website, weighing who published it, whether Google has confirmed a ranking change, how many outlets ran it, and whether the wording implies work on your site. It reads headlines, not your analytics — treat it as triage, not a verdict.

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