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What Google's systems are trying to reward and demote in the writing itself: helpfulness, experience and expertise, originality, and the treatment of thin, duplicated or mass-produced pages. This is where guidance on AI-generated content lands.

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Impact is an automatic estimate of how much a story is likely to affect one website, weighing who published it, whether Google has confirmed a ranking change, how many outlets ran it, and whether the wording implies work on your site. It reads headlines, not your analytics — treat it as triage, not a verdict.

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