AI Overviews, AI Mode, and assistants such as ChatGPT and Perplexity that people now search with directly — plus the developing practice of being cited by a model rather than clicked from a list. The fastest-moving area on this site, and the one with the least settled evidence.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
When someone searches "plumber near me", "best pizza in Leeds" or "dentist open Saturday", they are usually ready to act — call, visit or book. Local search is where small businesses can outrank…
The search results page has changed more in the last few years than in the previous decade. AI Overviews and AI Mode summarise answers above the traditional results, assistants like ChatGPT and…
Google is changing how links appear in AI Mode and AI Overviews, moving inline links higher and expanding the carousels that highlight Preferred Sources.
Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews. Google always says this is to encourage searchers to click from the AI response to…
AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for. Now, AI Overviews answers…
Not every section of your content has the same potential to be cited in AI-generated answers. Learn what makes a section citable and explore five practical checks to identify where your content may…
Digital PR has always been about earning coverage that influences the audience you can’t reach through paid channels. While the value proposition of digital PR hasn’t changed, the definition of…
Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that AI is changing how buyers find vendors and want to know what their…
Enterprise brand teams face a complex version of AEO that most tools weren’t built for. A single brand might span a dozen product lines, operate in multiple languages, and compete in markets where…
Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking AI for recommendations, comparing vendors,…
Demand generation has been built around the assumption that buyers will come to a brand when they are ready to learn about its category, whether through search, ads, content, or other channels. The…
Product marketing’s core job is positioning: Deciding how a product should be described, what category it competes in, and which differentiators matter most to buyers. The results are deployed…
Marketing leadership decisions used to be about where to allocate resources between known channels like paid, content, events, and email. Each of these channels has established performance benchmarks…
Growth marketing is all about finding the next channel opportunity before the current one gets crowded and expensive. Paid search got crowded. Content took time. Email got filtered. The teams that…
Garrett French, James Wirth and Valerie Cecil of Citation Labs talk to us about how they measure AI visibility across six layers, build the prompts worth tracking, and replace the stale facts AI…
That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own…
AI visibility is downstream of real-world influence — reviews, third-party mentions, brand demand and pages that make the decision easy — so the teams that chase today's citation sources will lose…
Explore what page eligibility means in generative search and six practical checks to help you investigate whether your content is likely to be considered as a potential source.
TL;DR We ran a direct comparison of 346 matched prompts to see whether ChatGPT-5.6 Luna behaved differently from GPT-5.5 GPT-5.6 Luna used web search more often but ran fewer queries, resulting in…
SISTRIX SectorWatch reports show you the blueprints for success. We surface and analyse the leading URLs in SEO and GEO so that you can gain an advantages from them. Now you can get even more data by…
