SEO is one channel among several, and it performs differently depending on what surrounds it. This section covers the rest of the mix: email, still the highest-margin channel most businesses own outright; social, where discovery increasingly begins; ecommerce merchandising; and the martech stack that ties them together. Useful context for anyone whose job is described as "SEO" but is really "growth".
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Wider internet marketing — content, email, social, martech and ecommerce — from MarTech, Litmus, Social Media Examiner, Practical Ecommerce and HubSpot.
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Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all down for you.
Read on MarTech →AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap.
Read on MarTech →Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.
Read on MarTech →Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.
Read on MarTech →When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month against a goal of 160. That’s a…
Read on HubSpot Marketing →Apps, connectors, marketplaces, protocols, and payment systems are beginning to form around AI platforms.
Read on Practical Ecommerce →Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already in progress. An order receipt, a…
Read on HubSpot Marketing →Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps give you control.
Read on MarTech →Anthropic and OpenAI are reporting revenues that may or may not be supported by the facts. Here's why that matters to marketers.
Read on MarTech →Chewy and Eleven Madison Park show how memorable customer moments can turn preference into measurable referral value.
Read on MarTech →The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain.
Read on MarTech →B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships.
Read on MarTech →...and how AI agents can help you get ready for BFCM 2026.
Read on MarTech →Wondering how to create Instagram Reels faster without losing quality or reach? Want to know which new Instagram and Edits features help you edit, analyze, and scale Reels? In this article, you'll…
Read on Social Media Examiner →Friday is almost here! Before you unplug, here’s one last round of insights and updates. Whether you read them now or save them for later, you won’t want to miss these. In today’s edition: Getting…
Read on Social Media Examiner →Sales, fulfillment, and shipping are becoming part of a merchant's potential borrowing capacity.
Read on Practical Ecommerce →AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for. Now, AI Overviews answers…
Ranking & Algorithms AI Search & Visibility
Read on HubSpot Marketing →If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a Plugin, you’re not alone.
Read on HubSpot Marketing →This week: agentic checkouts, AI-powered marketing, same-day deliveries, brand intelligence, cross-border commerce, multi-carrier shipping, and more.
Read on Practical Ecommerce →Wondering how to use AI to build landing pages that convert without hiring a developer or designer? Want a step-by-step workflow for creating landing pages with ChatGPT and Codex, from the first…
Read on Social Media Examiner →Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared. In today’s edition: Leveraging LinkedIn…
Read on Social Media Examiner →Every app promises to save time, yet each takes some back.
Read on Practical Ecommerce →Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.
Read on Practical Ecommerce →Where does merchandising end and retail media begin?
Read on Practical Ecommerce →Flat Circle's Rok Hladnik says launching a new product line sometimes requires a new brand.
Read on Practical Ecommerce →Digital PR has always been about earning coverage that influences the audience you can’t reach through paid channels. While the value proposition of digital PR hasn’t changed, the definition of…
Read on HubSpot Marketing →Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that AI is changing how buyers find vendors and want to know what their…
Ranking & Algorithms AI Search & Visibility
Read on HubSpot Marketing →Enterprise brand teams face a complex version of AEO that most tools weren’t built for. A single brand might span a dozen product lines, operate in multiple languages, and compete in markets where…
Ranking & Algorithms AI Search & Visibility
Read on HubSpot Marketing →Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking AI for recommendations, comparing vendors,…
Read on HubSpot Marketing →Demand generation has been built around the assumption that buyers will come to a brand when they are ready to learn about its category, whether through search, ads, content, or other channels. The…
Read on HubSpot Marketing →Product marketing’s core job is positioning: Deciding how a product should be described, what category it competes in, and which differentiators matter most to buyers. The results are deployed…
Read on HubSpot Marketing →Marketing leadership decisions used to be about where to allocate resources between known channels like paid, content, events, and email. Each of these channels has established performance benchmarks…
Read on HubSpot Marketing →Growth marketing is all about finding the next channel opportunity before the current one gets crowded and expensive. Paid search got crowded. Content took time. Email got filtered. The teams that…
Paid Search AI Search & Visibility
Read on HubSpot Marketing →Want to stop losing YouTube viewers in the first few seconds of every video? Wondering how to structure long-form content that keeps people watching, builds trust, and drives real business results?…
Read on Social Media Examiner →Friday is almost here! Before you unplug, here’s one last round of insights and updates. Whether you read them now or save them for later, you won’t want to miss these. In today’s edition: AI layout…
Read on Social Media Examiner →Operators who view their web stores only on desktops miss poor mobile experiences.
Read on Practical Ecommerce →Last refreshed Oct 16, 2026 · 6:47 PM · Subscribe to our combined RSS feed
