Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Disclosure: Seowolf's Guide to Proxies is published by Seowolf, the company behind this site. The book itself contains affiliate links, which it discloses. This page describes what's in the book; it…
Disclosure: SEO-Serps.info is our sister site, run by the same team (Seowolf) as this blog. It is free, has no accounts, and every headline links straight to the original publisher. Continue reading…
A clean keyword list is a starting point, not an answer. The value comes from analysis: which keywords belong together, which competitors rank for topics you have missed, where your own pages compete…
Once campaigns are running, media buying becomes a numbers discipline. Is this channel profitable? How much more can we spend before returns collapse? Which ads actually caused sales, and which just…
Paid advertising can put a business in front of customers within hours — or burn through a budget just as quickly. The difference is rarely the platform or the ad creative alone. It is understanding…
Links from other websites remain one of the strongest signals search engines use to judge which pages deserve to rank. They are also where small sites most often go wrong — either ignoring links…
When someone searches "plumber near me", "best pizza in Leeds" or "dentist open Saturday", they are usually ready to act — call, visit or book. Local search is where small businesses can outrank…
E-commerce SEO has problems most websites never face: thousands of similar product pages, manufacturer descriptions shared by every competitor, filters that generate millions of URLs, products that…
The search results page has changed more in the last few years than in the previous decade. AI Overviews and AI Mode summarise answers above the traditional results, assistants like ChatGPT and…
Technical SEO is the foundation everything else sits on. The best content in your niche will not rank if search engines cannot crawl it, choose not to index it, cannot render it, or cannot work out…
Around one in six people worldwide lives with a significant disability, and far more experience temporary or situational limitations — a broken arm, bright sunlight on a phone screen, a noisy train…
Visual design is where first impressions are formed — often within a fraction of a second. But good visual design is not about personal taste. Colour choices affect readability and conversions, type…
Inconsistent capitalisation is one of the most common reasons SEO data refuses to line up. Keyword exports, Search Console queries, CMS tags and spreadsheets all capitalise differently, so the same…
Google seems to be poisoning the third-party tracking tools with fake data and paywalls; this is wreaking havoc on keyword tracking. Google launched Gemini 4 Argon and it is in AI Mode. Google made…
Google Ads will allow some advertisers to apply for certification for the category of online gambling. This started this month, October 2026, and will gradually be available to some advertisers in…
Google added the ability to add lead scoring by indicating answers that qualify a lead for your business to get higher-quality leads. You can add up to 12 answers per question and check off whether…
Microsoft is testing adding the label "Popular Links" to the Bing search results sitelinks. This reminds me of the Google top pages test and variations of that.
Google Ads is planning on pushing twice as many Google Ads API updates for the remainder of this year and into 2027 compared to its previous schedule. Last year, Google said it would release an Ads…
Google has updated the indexing API documentation; this includes three different pages within the documentation. I think the big takeaway is that Google removed the old approval process and initial…
For the past several hours, Google Dataset Search has not been able to return any search results or matches. Google Dataset Search returns a response that says "Your search - [keyword phrase here] -…
ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop to ChatGPT links that open without tracking tags.
Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI.
People’s information habits are evolving quickly, and platforms and publishers of all sizes are navigating these changes. To help meet this moment, we’re evolving our pa…
Google is changing how links appear in AI Mode and AI Overviews, moving inline links higher and expanding the carousels that highlight Preferred Sources.
Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews. Google always says this is to encourage searchers to click from the AI response to…
Dana DiTomaso of Kick Point tells Greg Sterling and Mike Blumenthal why attribution was always a little fictional, how much of your traffic you can really track, and the GA4 fixes, brand-search…
