Who runs it
This site is built and maintained by Seowolf (seowolf.org), a tools site with more than 100 free SEO tools. Seowolf is on Instagram as @seowolf_org.
This site is one of a small group under the same name:
- Seowolf — 100+ free SEO and internet marketing tools, arranged by workflow.
- SEO-SERP Blog — Long-form SEO, PPC, email and online business guides.
It is independent of every publisher listed here: headlines are selected by code rather than by hand, and no publisher has any say over how its stories are ordered or rated.
What the site is
An aggregator and a record. The news pages show headlines and short summaries from the 46 feeds we follow, and every one links straight to the original article — we summarise and link, we never republish. The Google update history is the part that is ours: a compiled record of confirmed ranking updates with rollout times that Google itself does not publish, and the statistics worked out from it.
How it works
Collection. Each feed is read every 15 minutes. A feed that stops answering is reported to us and its last known headlines stay visible until it returns. We identify ourselves honestly to publishers and do not work around sites that refuse automated readers.
Grouping. When several outlets cover the same story, they are merged into one card that names the others. If Google itself is one of the sources, Google's own announcement leads.
Topics. Stories are tagged with any of 15 technical areas by matching whole words and phrases in the headline and the first lines of the summary. A story can carry several tags, or none.
Impact. Each story gets a score meant to estimate how much it is likely to matter to one website, as opposed to being industry news. It adds points for:
- who published it — Google's own channels count for 3, other search engines, the trade press and tool vendors for 1;
- a confirmed ranking update in the headline (4);
- wording that implies work on a real site, such as a deprecation, a deadline or a penalty (3);
- each additional outlet covering the same story, up to 2;
- touching a technical SEO topic at all (1), and describing a live change rather than commentary (1).
It subtracts 2 for background reading — guides, interviews, funding news, roundups. A score of 6 or more is shown as High, 2 or more as Medium.
This is a reading of headline text, not of your analytics. It cannot know your site, your market or your traffic. Treat it as a way to decide what to read first, never as a finding. The same caution is set out in the terms.
The update record
Updates from roughly mid-2025 onward come from Google's Search Status API with timestamps exact to the minute. Earlier ones are compiled from the public record, because Google's API only exposes its most recent incidents. Compiled entries show an announced start date and say so; names the industry invented are marked as nicknames. The history page explains the distinction in full.
Money
The site carries two affiliate banners — one in the footer and one square part-way down the news stream — each labelled as sponsored. They have no influence on which headlines appear, because nothing here is selected by hand. Details are in the affiliate disclosure. There is no tracking: see the privacy policy.
Corrections and contact
If a date is wrong, a story is mis-tagged, or you publish one of these feeds and want something changed or removed, write to contact [at] seo-serps.info. Corrections to the update record are especially welcome.