Latest releases from the labs behind AI search
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Email was designed in an era when nobody needed to prove who sent a message, which is why spoofing and phishing are so easy. Email authentication fixes that: a set of DNS-based standards that let…
Read on SEO-Serps Blog →You can write the perfect email to the perfect list and still reach almost nobody, because a message that is "delivered" is not necessarily seen. It may land in spam, the promotions tab, or be…
Read on SEO-Serps Blog →Structure gets a reader through a sales page. Persuasion is what moves them to act. But persuasion has a bad reputation, because so much of it relies on hype, fake scarcity and manipulative pressure.…
Read on SEO-Serps Blog →The sales letter is the oldest workhorse of direct-response marketing, and its structure still powers today's landing pages, sales emails and video sales letters. It works because it follows the way…
Read on SEO-Serps Blog →Getting traffic is only half the job. Conversion rate optimisation (CRO) is the discipline of turning more of the visitors you already have into customers, leads or subscribers — and it is often the…
Read on SEO-Serps Blog →Once campaigns are running, media buying becomes a numbers discipline. Is this channel profitable? How much more can we spend before returns collapse? Which ads actually caused sales, and which just…
Read on SEO-Serps Blog →Paid advertising can put a business in front of customers within hours — or burn through a budget just as quickly. The difference is rarely the platform or the ad creative alone. It is understanding…
Read on SEO-Serps Blog →You do not need an agency or an expensive tool subscription to make real SEO progress. Thousands of small businesses, bloggers and solo founders grow organic traffic by doing it themselves — with…
Read on SEO-Serps Blog →Links from other websites remain one of the strongest signals search engines use to judge which pages deserve to rank. They are also where small sites most often go wrong — either ignoring links…
Read on SEO-Serps Blog →When someone searches "plumber near me", "best pizza in Leeds" or "dentist open Saturday", they are usually ready to act — call, visit or book. Local search is where small businesses can outrank…
Local SEO AI Search & Visibility
Read on SEO-Serps Blog →E-commerce SEO has problems most websites never face: thousands of similar product pages, manufacturer descriptions shared by every competitor, filters that generate millions of URLs, products that…
Site Architecture Structured Data E-commerce
Read on SEO-Serps Blog →The search results page has changed more in the last few years than in the previous decade. AI Overviews and AI Mode summarise answers above the traditional results, assistants like ChatGPT and…
Ranking & Algorithms AI Search & Visibility
Read on SEO-Serps Blog →The old idea of "SEO writing" — repeat the keyword, hit a word count, add a few links — produces pages nobody wants to read and search engines have learned to ignore. Content that ranks today is…
Read on SEO-Serps Blog →Technical SEO is the foundation everything else sits on. The best content in your niche will not rank if search engines cannot crawl it, choose not to index it, cannot render it, or cannot work out…
Ranking & Algorithms Crawling & Indexing Site Architecture
Read on SEO-Serps Blog →Around one in six people worldwide lives with a significant disability, and far more experience temporary or situational limitations — a broken arm, bright sunlight on a phone screen, a noisy train…
Read on SEO-Serps Blog →Visitors judge a website by two things before they read a word: can they find their way around, and does it respond quickly on the device in their hand? Navigation that hides what people want, a site…
Read on SEO-Serps Blog →Visual design is where first impressions are formed — often within a fraction of a second. But good visual design is not about personal taste. Colour choices affect readability and conversions, type…
Read on SEO-Serps Blog →Good user experience is not decoration. It is the difference between a visitor who finds what they came for in seconds and one who gives up and goes back to the search results — which is why UX and…
Read on SEO-Serps Blog →URLs that look the same to a person are different strings to every tool: with and without a trailing slash, HTTP and HTTPS, with tracking parameters, or with full paths when you only need the domain.…
Read on SEO-Serps Blog →Inconsistent capitalisation is one of the most common reasons SEO data refuses to line up. Keyword exports, Search Console queries, CMS tags and spreadsheets all capitalise differently, so the same…
Read on SEO-Serps Blog →Sorting looks trivial until you need it to answer a question: which titles are too long, which keywords are genuine long-tail phrases, which entries were truncated by an export, which tasks get done…
Read on SEO-Serps Blog →Мы понимаем, насколько для бизнеса важна стабильность инструментов, от которых зависят видимость сайта в Поиске, трафик и итоговые результаты. Наша команда прикладывает максимум усилий, чтобы вы…
Read on Yandex Webmaster (RU) →I've spent a lot of time recently talking about what AI might do to ecommerce. Jason Goldberg has first-hand experience of the last few revolutions.
Read on SearchPilot →When people hear “automated content creation”, I imagine they picture something like this: Enter a keyword, click a button, and poof! An article is made. From there, they’ll generate 500 articles…
Read on Ahrefs Blog →People’s information habits are evolving quickly, and platforms and publishers of all sizes are navigating these changes. To help meet this moment, we’re evolving our pa…
Read on Google Blog — Search →We’re updating AI Mode and AI Overviews to include clearer links, context about sources, and more.
Read on Google Blog — Search →Dana DiTomaso of Kick Point tells Greg Sterling and Mike Blumenthal why attribution was always a little fictional, how much of your traffic you can really track, and the GA4 fixes, brand-search…
Read on Near Media →Universal Cart helps make holiday shopping easier. It’s now available in the U.S. across Search and the Gemini app.
Read on Google Blog — Search →Scan your website in Site Audit, connect Semrush’s MCP to Claude, and have Claude analyze the audit data.
Read on Semrush Blog →Leo chats with the open-weight GLM 5.3 Flash model are now end-to-end encrypted with Oblivious HTTP and run inside attested, Nvidia-backed Trusted Execution Environments, so even Brave can't read…
Read on Brave Search →Ready or not, spooky season is here. To help you prepare, we’re launching Google Frightgeist, our annual interactive website highlighting the top trending searches for H…
Read on Google Blog — Search →Whether you need a last-minute costume or a scary movie watchlist, let Google handle heavy lifting for your Halloween prep.
Read on Google Blog — Search →Learn more about our approach to safety and security for Gemini 4 Argon.
Read on Google Gemini →Gemini 4 Argon brings frontier reasoning and agentic coding to the Google Gemini app. Google AI Pro and Ultra subscribers can now access Gemini 4 Argon.
Read on Google Gemini →Build complex software and cybersecurity workflows with Google Gemini 4 Argon. Check out the Gemini API Developer Guide and read the Google Antigravity and Android Studi…
Read on Google Gemini →We’re giving developers, enterprises, scientists, and consumers access to Gemini 4 Argon, our latest frontier model.
Read on Google Gemini →Last refreshed Oct 25, 2026 · 11:28 PM · Subscribe to our combined RSS feed
