What Google said about policy & penalties

Only Google speaking for itself: posts from Google Search Central, the Search Status Dashboard, Google's Search product blog, the Search Central YouTube channel and the Search Off the Record podcast. When someone says "Google said", this is where to check.

August 2026

Google Search Central

Update to the Site Reputation Policy

In 2024, we introduced our site reputation policy to stop a practice where third-party content is published on a trusted website just to exploit that site's good reputation to rank higher in Search. This practice hurts search quality, and creates a bad…

April 2026

Google Search Central

Introducing a new spam policy for "back button hijacking"

Today, we are expanding our spam policies to address a deceptive practice known as "back button hijacking", which will become an explicit violation of the "malicious practices" of spam policies, leading to potential spam actions.

What counts as "Google said"

Posts on Google's own channels only. Statements Googlers make on social media or at conferences are reported by the trade press and appear in the main news stream, not here — a quote passed along is not the same as a post Google published. Summaries are the first lines of each post; follow the link for the full text.