Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Analysing site architecture is one of the most important — and often most challenging — aspects of technical SEO, particularly for large websites. In many projects, SEO professionals rely on signals…
At Microsoft, we’ve been steadily advancing grounding technology for a while, building on decades of operating large‑scale search and information systems through Bing and focusing on scale,…
Now in public preview, AI Performance in Bing Webmaster Tools shows when your site is cited in AI‑generated answers across Microsoft Copilot, AI‑generated summaries in Bing, and select partner…
It’s been four months since I joined Ahrefs, and in that time I’ve watched the team ship dozens of product updates. 85 to be precise. Even though I’ve been an Ahrefs customer for more than ten years,…
One of the most important projects that comes to mind for SEOs when it comes to crawl budget optimisation and improving topical authority is content pruning. Content pruning refers to the process of…
Duplicate content quietly drains your search visibility. When multiple versions of a page blur signals and dilute authority, search engines may surface outdated or unintended URLs. Learn how…
GET‑параметры — это дополнительные элементы в URL, которые выполняют разнообразные функции: помогают анализировать эффективность рекламных кампаний, отслеживать поведения пользователей на сайте или…
AI search is reshaping how people make decisions, and the path to conversion no longer starts with a click. This article shows how publishers, SEOs, and content owners can understand shifting user…
В Яндекс Вебмастере обновился инструмент «Подбор запросов и анализ рынка β». Теперь вы сможете глубже анализировать региональные рынки и эффективнее работать с данными своего сайта. Вот что…
Take control of how your content appears in Bing Search and AI answers. The new data-nosnippet HTML attribute lets you hide selected sections such as paywalled, promotional, or experimental content…
Last week I announced some big personal news: Detailed has been acquired by Ahrefs, and I’ve joined the company to work alongside their marketing and product teams. Search Engine Journal’s Matt…
AI search is redefining how content is discovered and ranked, but sitemaps still matter. When paired with IndexNow, they provide the structure and speed search engines need to keep your content…
The DuckDuckGo browser’s built-in Scam Blocker guards against phishing sites, malware, and other common online scams. It’s free, anonymous, and on by default, so you’re protected as soon as you open…
Search is evolving and so has Bing Webmaster Tools. With expanded search data, crawl diagnostics, indexing insights, keyword performance, URL inspection, and IndexNow integration, you’ll have the…
In a world shaped by AI-powered search and shopping, real-time updates aren’t optional, they’re expected. This post explores how IndexNow helps merchants surface product changes faster, reduce ad…
With adoption from Amazon, Shopify, and Milestone, IndexNow is emerging as a critical protocol for content that needs to be found fast. This update explores how leading platforms are accelerating…
At Microsoft Advertising Accelerate, Fabrice Canel unveiled game-changing strategies for ranking in AI search. Get highlights on the most impactful ideas and learn how AI is revolutionizing search…
Interested in new ways to make more informed decisions, identify key trends, and achieve better results? Learn how Bing Webmaster Tools’ enhanced Search Performance feature can supercharge your…
DuckDuckGo’s approach to AI is to provide private, useful, and optional AI features – including chat and search instant answers – to people who want the productivity benefits of AI without the…
In an analysis of ~45 million keywords in which Google displayed their Top Stories SERP feature, the 1,000 most prominent domains accounted for 97.3% of all listings. That’s just one of many insights…
Welcome to Detailed Q4: Our fourth quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through…
As of the last few hours it has came to light that various internal Google documents, which appear to be legitimate, have surfaced. The “leak” is still live, which I will not link directly to, and…
Welcome to Detailed Q3: Our third quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through…
– Updated the top 20 forums table to compare July vs February – Updated Reddit traffic chart for the last two years – Ran all numbers again for July compared to February – Updated the stats for how…
Welcome to Detailed Q2: Our second-ever quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going…
– Documented how Reddit are now dominating results in October – Updated the number of first-place rankings the top 100 domains achieved – Three digital goliaths have 36 sites in the top 100 in…
I recently analyzed 250,000 English-language search results, primarily to answer a specific question: Do sites owned by large media companies attain more first-place rankings than independent…