Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
In this post we dive deep into how to configure the Cowork desktop application with AWS Bedrock, and how to add Brave Search as the local MCP server for interactive, user-driven workflows.
Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working…
В инструменте «Мониторинг запросов» в Яндекс Вебмастере теперь можно оперативнее оценивать динамику сайта — данные по запросам, показам и кликам появляются значительно быстрее.Что изменилось?Раньше…
If you work in digital marketing your inbox is likely to be littered with news on the latest AI visibility trackers. With so many solutions on the market it can leave you with a difficult decision,…
As we mentioned a few months ago, we are bringing the Search Central Live Deep Dive format to the EMEA region. This SCL format requires finding the absolute best home for the event—a place…
Microsoft Bing Webmaster Tools introduces four expanded AI performance capabilites in preview: Intents, Topics, Citation Share, and Compare, enhancing publishers' understanding of AI-generated…
Google just published documentation on what they're calling the Open Knowledge Format (OKF). It represents a standardized way for agents to access knowledge via very simple directories of Markdown…
Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build…
Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…
Alongside a possibly related announcement from Google comes a Google Search Publisher Conduct Requirement from the UK Competition and Markets Authority. Google’s strategic market status means it must…
AI applications are only as good as the information they reason from. Without fresh, high-quality web data, they are less dependable. Today, Microsoft is launching Web IQ: a suite of AI-native…
Everyone in SEO knows Google Core Updates: overnight, the visibility of domains shifts. Our data now shows the same pattern in ChatGPT. On May 23, 2026, the switch from GPT-5 mini to GPT-5.5 shifted…
Google just shared more information to help us get our websites ready for agents. There is a new report from Lighthouse which anybody can run. You do not need external software to run it. You can do…
Today, we’re introducing an evolution of Bing Image Search– a unique AI-guided experience that organizes results to reduce the feeling of being overwhelmed, making it easier to find what you’re…
For a quarter century, the Google search box has been one of the most recognizable interfaces in computing: a thin white rectangle, a blinking cursor, a few typed words, and a list of blue links. On…
We’re delighted to announce Screaming Frog SEO Spider version 24.0, codenamed internally as ‘bolus’. In this release we have introduced a number of much demanded new features, as well as smaller…
Представьте: потенциальный клиент ищет услугу или товар — и прямо в результатах Поиска видит высокий рейтинг вашего сайта и свежие отзывы. В таком случае вероятность перехода на ваш сайт выше.С новым…
In an AI-powered search world, visibility is responsibility. Bing is rethinking search with safety by design at its core—combining risk detection, trusted content prioritization, and user controls to…
A Google spam update targets manipulative content, links, and behaviors that violate Search Essentials. Learn how spam updates work, how to tell if you were hit, and how to recover.
Search indexing was built to help humans decide what to read. Grounding is being built to help AI systems decide what to say and simultaneously helping people to verify, refine, or challenge what the…
Мы знаем, как важно для вебмастеров, SEO-специалистов и маркетологов экономить время на рутинных задачах и минимизировать риск ошибок при редактировании кода сайта. Теперь вам не нужно запрашивать…
We’re delighted to announce the release of the Screaming Frog Log File Analyser 7.0. If you’re not already familiar with the Log File Analyser, it allows you to upload raw server log files, verify…
We’ve packed our bags, triple-checked the weather forecast (don’t want to jinx it, but it’s looking 👌), and we’re getting ready to crawl our way down to the coast. The Screaming Frog team is…
LLMs, RAG pipelines and various AI-powered tools are now a regular part of a lot of SEOs’ workflows, and a common starting point for many of them is getting content out of web pages and into a clean,…
As SEOs, we obsess over performance. Speed. Crawl efficiency. Core Web Vitals. Conversions. But we rarely talk about the environmental cost of what we ship. The internet now accounts for roughly 4%…
PR efforts often focus outward, prioritising outreach and coverage from external publications. As a result, some campaigns struggle to demonstrate lasting value once coverage fades — with over half…
Harrier is a new embedding model series designed for the demands of modern AI systems. It is our latest open-source text embedding model series, delivering state-of-the-art performance and ranking…
Аналитика видимости сайта в ответах Алисы AI: новый инструмент в Яндекс ВебмастереВ Яндекс Вебмастере появился новый инструмент – «Видимость сайта в Алисе AI». Он даёт возможность отслеживать…
Enhanced mapping accuracy worldwide: Bing Maps completes the global rollout of TomTom Orbis Addresses, with Orbis data now live worldwide — improving coverage, precision, and freshness.
The Microsoft Rewards Total Prize Drop is officially underway, and it’s bringing the biggest rewards yet. For a limited time, Microsoft Rewards members can enter for a chance to win a $1,000,000 USD…