Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Dana DiTomaso of Kick Point tells Greg Sterling and Mike Blumenthal why attribution was always a little fictional, how much of your traffic you can really track, and the GA4 fixes, brand-search…
Study: Why People Leave Bad Reviews Basic communication and service failures are responsible for a majority of bad reviews. By the same token, good service and transparent pricing generally result in…
Garrett French, James Wirth and Valerie Cecil of Citation Labs talk to us about how they measure AI visibility across six layers, build the prompts worth tracking, and replace the stale facts AI…
AI visibility is downstream of real-world influence — reviews, third-party mentions, brand demand and pages that make the decision easy — so the teams that chase today's citation sources will lose…
Andrew Shotland & Mark Kabana join us for Part 2 to discuss what "AI visibility" actually is as an agency product, why nobody can tie it to revenue yet, and how ads are quietly taking the clicks that…
Andrew Shotland & Mark Kabana join us fresh off Brighton SEO for a wide-ranging, no-fixed-agenda convo about what the conference said about local's place in the industry, why a single search rank is…
We take a first look at new consumer-journey research Near Media ran for Lastmile Retail, work through the EU's DMA self-preferencing decision, an audit of Google's hotel results in Europe versus the…
Damian Rollison, Senior Director of Market Insights at SOCi, joins us to walk through SOCi's third annual consumer study whose headline finding is that local discovery no longer runs in a straight…
Lake Ontario FiascoAs trade negotiations with Canada fell apart, Trump issued an order renaming Lake Ontario "Lake America" A petty rebuke, it follows a similar episode in January 2024, when Trump…
We connect three stories that are really one story: Apple's launch of ads in Maps, Google's move to charge for more Local Services Ads leads and expand ads across the results page, and Meta's ~$18…
We end the brand-building series with Greg walking through our original research: the "Choosing a Lawyer" study of the Atlanta personal lawyer market. Survey data, ad-creative testing, and a…
We close the run of solo interviews with a working session on what "brand" means for a local business and which tactics move the needle now that answers are generated, not just ranked. Join Paula…
