Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Not every section of your content has the same potential to be cited in AI-generated answers. Learn what makes a section citable and explore five practical checks to identify where your content may…
Explore what page eligibility means in generative search and six practical checks to help you investigate whether your content is likely to be considered as a potential source.
Your content may be useful and relevant, but that doesn’t guarantee it will be seen. Use this practical GEO diagnostic checklist to investigate what may be limiting your content's visibility in AI…
Traditional ranking metrics can only tell us so much about GEO performance. In this article, we explore what a GEO analytics stack could look like, with layers covering candidate page selection to…
Authority can influence whether a source is considered in generative search, but its role varies depending on the query. Explore how authority appears to work in GEO, which signals may contribute to…
Welcome back to our GEO series! Your content can be highly relevant to a query and still never make it into an AI-generated response. In the previous article, we touched on one reason why: a relevant…
Welcome back to our GEO series! In the previous article, we explored candidate page selection and how AI systems determine which pages are eligible for retrieval. Semantic relevance can help inform…
Candidate page selection can determine whether your content is considered for retrieval in AI search. Learn how it works, what influences page eligibility, and what it means for GEO.
Rankings still matter, but they no longer tell the whole story in AI-powered search. Learn how GEO builds on traditional SEO and what influences visibility in AI-generated responses.
