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Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
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I've spent a lot of time recently talking about what AI might do to ecommerce. Jason Goldberg has first-hand experience of the last few revolutions.
Read on SearchPilot →There is no single SEO equivalent for AI. The four terms on offer, GEO, AEO, AI SEO and LLMO, are […]
Read on Onely →LLM-friendly content is content whose shape matches the question a customer asks, and in the research we have done that […]
Read on Onely →Dana DiTomaso of Kick Point tells Greg Sterling and Mike Blumenthal why attribution was always a little fictional, how much of your traffic you can really track, and the GA4 fixes, brand-search…
Read on Near Media →Not every section of your content has the same potential to be cited in AI-generated answers. Learn what makes a section citable and explore five practical checks to identify where your content may…
Content & Quality AI Search & Visibility
Read on Lumar →Garrett French, James Wirth and Valerie Cecil of Citation Labs talk to us about how they measure AI visibility across six layers, build the prompts worth tracking, and replace the stale facts AI…
Ranking & Algorithms AI Search & Visibility
Read on Near Media →TL;DR Competitive research can show which stage of your funnel is broken (Be Seen, Be Believed, or Be Chosen) and which channel to fix it in.
Read on Seer Interactive →The swag is loaded, the team are packing their bags, and we’ve had a quick look at the forecast for the south coast. Let’s just say you might be glad of some of our merch this time round (hint hint).…
Read on Screaming Frog →Most SEO teams have a set of numbers they check every week: indexed pages,…
Read on Oncrawl →Wil, take me right to the KPI for long term sustainable GEO visibility!!
Ranking & Algorithms AI Search & Visibility
Read on Seer Interactive →To me, Cyrus Shepard is the single best hype man in SEO.
Read on SearchPilot →AI visibility is downstream of real-world influence — reviews, third-party mentions, brand demand and pages that make the decision easy — so the teams that chase today's citation sources will lose…
Ranking & Algorithms AI Search & Visibility
Read on Near Media →This is a question I get pretty frequently in the Local SEO community: What URL should I link my GMB listing to? The homepage? A location page? Something else? We wanted to test & measure how the…
Ranking & Algorithms Local SEO
Read on Sterling Sky →Explore what page eligibility means in generative search and six practical checks to help you investigate whether your content is likely to be considered as a potential source.
Read on Lumar →No, businesses generally cannot turn off Google reviews themselves. There is no setting in your Google Business Profile that allows you to disable reviews. However, Google may temporarily or…
Read on Sterling Sky →TL;DR We ran a direct comparison of 346 matched prompts to see whether ChatGPT-5.6 Luna behaved differently from GPT-5.5 GPT-5.6 Luna used web search more often but ran fewer queries, resulting in…
Read on Seer Interactive →Andrew Shotland & Mark Kabana join us for Part 2 to discuss what "AI visibility" actually is as an agency product, why nobody can tie it to revenue yet, and how ads are quietly taking the clicks that…
Read on Near Media →What Is Google Review Gating? Google review gating is when businesses filter customers before asking them to leave a Google review. Businesses review gate by sending customers an email template that…
Read on Sterling Sky →AI can read most webpages just fine without a single line of schema. Large…
Read on Oncrawl →I turned my 15-year archive of Google algorithm updates into an official Model Context Protocol (MCP) server at algo.mariehaynes.com. Here is how it was built, the architecture behind it, and how you…
Read on Marie Haynes →We take a first look at new consumer-journey research Near Media ran for Lastmile Retail, work through the EU's DMA self-preferencing decision, an audit of Google's hotel results in Europe versus the…
Read on Near Media →Traditional ranking metrics can only tell us so much about GEO performance. In this article, we explore what a GEO analytics stack could look like, with layers covering candidate page selection to…
Ranking & Algorithms Measurement AI Search & Visibility
Read on Lumar →We’re packing our bags for our 4th trip to San Diego, heading back to one of our favourite events of the year: brightonSEO San Diego. This year’s edition takes place on the 15th and 16th September,…
Read on Screaming Frog →TL;DR Claude’s watermark only flags that Claude was “likely involved,” so it can’t tell a fully AI-drafted piece from a human draft Claude lightly edited It’s an EU compliance requirement (Code of…
Read on Seer Interactive →Authority can influence whether a source is considered in generative search, but its role varies depending on the query. Explore how authority appears to work in GEO, which signals may contribute to…
Read on Lumar →Stay Visible is my monthly personal update for the SEO, GEO and SISTRIX community. In this edition I talk about the Deep Dive chat feature, the Google ‘goto’ redirection problem that has been solved,…
Site Architecture AI Search & Visibility
Read on Sistrix →TL;DR Everyone measuring AI search is defaulting to the same KPIs, but there is no one-size-fits-all AI search KPI New research shows 54% of AI search categories lack a clear category owner, and…
Read on Seer Interactive →The evolution of NLP methods and what that means for AI search Before AI,…
Read on Oncrawl →Welcome back to our GEO series! Your content can be highly relevant to a query and still never make it into an AI-generated response. In the previous article, we touched on one reason why: a relevant…
Content & Quality AI Search & Visibility
Read on Lumar →This regularly updated list of the top 100 domains in US search includes analysis and highlights. The list is created using the SISTRIX Domain Visibility Index values, an indicator of footprint and…
Read on Sistrix →TL;DR Brands are measuring AI visibility without tracking if the perception of their brand is even accurate We recommend building a brand canon, which tracks facts, differentiators, brand claims,…
Read on Seer Interactive →Keyword research no longer works in AI Search. Prompt Research solves this with a new level of abstraction: topics instead of keywords, based on over 62 million real user questions. In classic Google…
Read on Sistrix →Every day, your customers tell Google exactly what they want. They describe problems in their own words. They compare products, ask questions, explore ideas and look for businesses they can trust. On…
Read on Screaming Frog →Rankings still matter, but they no longer tell the whole story in AI-powered search. Learn how GEO builds on traditional SEO and what influences visibility in AI-generated responses.
Ranking & Algorithms AI Search & Visibility
Read on Lumar →What SearchPilot Does For enterprise retailers, e-commerce businesses, and large-scale digital teams, organic search is one of the highest-value channels in the mix, but it can be unpredictable and…
Read on SearchPilot →I have had a number of site owners reach out to ask for help with indexing issues lately. In most cases, I am finding that Google has classified their pages as “crawled-not currently indexed” in the…
Read on Marie Haynes →Last refreshed Oct 16, 2026 · 7:33 PM · Subscribe to our combined RSS feed
