Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
The evolution of NLP methods and what that means for AI search Before AI,…
Read on Oncrawl →Welcome back to our GEO series! Your content can be highly relevant to a query and still never make it into an AI-generated response. In the previous article, we touched on one reason why: a relevant…
Content & Quality AI Search & Visibility
Read on Lumar →This regularly updated list of the top 100 domains in US search includes analysis and highlights. The list is created using the SISTRIX Domain Visibility Index values, an indicator of footprint and…
Read on Sistrix →TL;DR Brands are measuring AI visibility without tracking if the perception of their brand is even accurate We recommend building a brand canon, which tracks facts, differentiators, brand claims,…
Read on Seer Interactive →Keyword research no longer works in AI Search. Prompt Research solves this with a new level of abstraction: topics instead of keywords, based on over 62 million real user questions. In classic Google…
Read on Sistrix →Every day, your customers tell Google exactly what they want. They describe problems in their own words. They compare products, ask questions, explore ideas and look for businesses they can trust. On…
Read on Screaming Frog →We looked back at hundreds of sales calls about GEO and looked for the questions people are asking, the pressures they are under, and decided to write up the questions people are asking and the…
Read on Seer Interactive →You’ve probably noindex-ed pages you don’t want showing up in search. It’s a solid practice for product variants or paid destination pages, and it works for Google rankings.
Crawling & Indexing E-commerce
Read on Seer Interactive →Cyrus Shepard joins us on the Near Memo to connect what the Google antitrust trial and API leak revealed about click data to the questions local operators care about: how Google decides a result was…
Local SEO AI Search & Visibility
Read on Near Media →Local Search Still Starts with GoogleAccording to our research, somewhere between 60% and 70% of AI users have used AI for local search. There are questions about frequency and trust. But regardless…
Read on Near Media →Rankings still matter, but they no longer tell the whole story in AI-powered search. Learn how GEO builds on traditional SEO and what influences visibility in AI-generated responses.
Ranking & Algorithms AI Search & Visibility
Read on Lumar →What SearchPilot Does For enterprise retailers, e-commerce businesses, and large-scale digital teams, organic search is one of the highest-value channels in the mix, but it can be unpredictable and…
Read on SearchPilot →LSAs Now P-Max PPL Local Services Ads (LSAs) are merging into Google Ads and will run as Performance Max campaigns optimized for pay-per-lead goals. Google says, "This transition allows you to manage…
Read on Near Media →Does recency still matter in AI search? How much?
Read on Seer Interactive →This blog was originally published on March 3, 2025 and updated on July 22, 2026. Is That "Web Visitor" an Agent or a Human? Back in January 2025, OpenAI’s Operator became the first true "AI agent"…
Read on Seer Interactive →TL;DR: Bryan Gunawan, an intern in Seer's AI Optimization Academy, made 5 targeted changes to an existing Seer blog post and took it from under 100 impressions to a peak of 1,195 in a matter of…
Read on Seer Interactive →I have had a number of site owners reach out to ask for help with indexing issues lately. In most cases, I am finding that Google has classified their pages as “crawled-not currently indexed” in the…
Read on Marie Haynes →Gemini for GBP Is a Big DealLast month Google announced new Gemini features for small businesses. Rolling out this month (except in Europe), it's a significant development. It's not just another lame…
Read on Near Media →Search is changing what discovery means for retail brands. I have known Heather Physioc for a long time, and I still remember her original work on SEO maturity. It gave a lot of us a better way to…
Read on SearchPilot →Not long ago, content strategy and keyword strategy were almost the same thing. You…
Read on Oncrawl →If you work in digital marketing your inbox is likely to be littered with news on the latest AI visibility trackers. With so many solutions on the market it can leave you with a difficult decision,…
Read on Sistrix →There’s a lot of noise when it comes to AI search, visibility, how it’s…
Read on Oncrawl →Search is changing what discovery means for retail brands. That is true for every retailer, but it is especially true for premium retailers. If you are not trying to win every shopper on price,…
Read on SearchPilot →Spotlight on BILD Our “spotlight case studies” give you a quick look at a…
Read on Oncrawl →Your traditional rankings look stable. Your franchise location pages still hold position for core local service queries. And yet organic […]
Read on Onely →Your competitors are named in Google AI Overviews when a pet owner asks about joint supplements for a senior dog. […]
Read on Onely →Your location pages rank on page one. Your Google Business Profiles are claimed and optimized. And yet, when a renter […]
Read on Onely →Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…
Measurement AI Search & Visibility
Read on Marie Haynes →You have likely been here before. You hired a content-focused SEO agency, received a tidy blog calendar and a monthly […]
Read on Onely →A prospective member opens ChatGPT and types “best private golf club near me.” An event planner asks Google’s Gemini-powered Ask […]
Read on Onely →Alongside a possibly related announcement from Google comes a Google Search Publisher Conduct Requirement from the UK Competition and Markets Authority. Google’s strategic market status means it must…
Read on Sistrix →Everyone in SEO knows Google Core Updates: overnight, the visibility of domains shifts. Our data now shows the same pattern in ChatGPT. On May 23, 2026, the switch from GPT-5 mini to GPT-5.5 shifted…
Read on Sistrix →Clicks are down. Revenue is up. If you work in SEO for an ecommerce site, that probably sounds familiar. It might also sound annoying, because the old reporting model trained us to expect a much…
Read on SearchPilot →Your monthly roundup of search industry news, brought to you by the Lumar team.
Read on Lumar →Your traffic dropped after a migration and nobody can explain why. Important pages sit in “discovered – currently not indexed” […]
Crawling & Indexing Site Architecture
Read on Onely →Last refreshed Aug 29, 2026 · 6:21 PM · Subscribe to our combined RSS feed
