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Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
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There is no single SEO equivalent for AI. The four terms on offer, GEO, AEO, AI SEO and LLMO, are […]
Read on Onely →A generative engine optimization (GEO) audit checklist is a structured, repeatable framework for assessing whether your website can be found, […]
Read on Onely →LLM-friendly content is content whose shape matches the question a customer asks, and in the research we have done that […]
Read on Onely →Not every section of your content has the same potential to be cited in AI-generated answers. Learn what makes a section citable and explore five practical checks to identify where your content may…
Content & Quality AI Search & Visibility
Read on Lumar →Garrett French, James Wirth and Valerie Cecil of Citation Labs talk to us about how they measure AI visibility across six layers, build the prompts worth tracking, and replace the stale facts AI…
Ranking & Algorithms AI Search & Visibility
Read on Near Media →Wil, take me right to the KPI for long term sustainable GEO visibility!!
Ranking & Algorithms AI Search & Visibility
Read on Seer Interactive →To me, Cyrus Shepard is the single best hype man in SEO.
Read on SearchPilot →AI visibility is downstream of real-world influence — reviews, third-party mentions, brand demand and pages that make the decision easy — so the teams that chase today's citation sources will lose…
Ranking & Algorithms AI Search & Visibility
Read on Near Media →Explore what page eligibility means in generative search and six practical checks to help you investigate whether your content is likely to be considered as a potential source.
Read on Lumar →TL;DR We ran a direct comparison of 346 matched prompts to see whether ChatGPT-5.6 Luna behaved differently from GPT-5.5 GPT-5.6 Luna used web search more often but ran fewer queries, resulting in…
Read on Seer Interactive →SISTRIX SectorWatch reports show you the blueprints for success. We surface and analyse the leading URLs in SEO and GEO so that you can gain an advantages from them. Now you can get even more data by…
Read on Sistrix →Your content may be useful and relevant, but that doesn’t guarantee it will be seen. Use this practical GEO diagnostic checklist to investigate what may be limiting your content's visibility in AI…
Read on Lumar →Traditional ranking metrics can only tell us so much about GEO performance. In this article, we explore what a GEO analytics stack could look like, with layers covering candidate page selection to…
Ranking & Algorithms Measurement AI Search & Visibility
Read on Lumar →Authority can influence whether a source is considered in generative search, but its role varies depending on the query. Explore how authority appears to work in GEO, which signals may contribute to…
Read on Lumar →Stay Visible is my monthly personal update for the SEO, GEO and SISTRIX community. In this edition I talk about the Deep Dive chat feature, the Google ‘goto’ redirection problem that has been solved,…
Site Architecture AI Search & Visibility
Read on Sistrix →Welcome back to our GEO series! Your content can be highly relevant to a query and still never make it into an AI-generated response. In the previous article, we touched on one reason why: a relevant…
Content & Quality AI Search & Visibility
Read on Lumar →Welcome back to our GEO series! In the previous article, we explored candidate page selection and how AI systems determine which pages are eligible for retrieval. Semantic relevance can help inform…
Read on Lumar →I wanted to do something a little different with this webinar. Usually, these sessions are conversations. This one is me laying out where we have got to with GEO testing, what we have learned from…
Read on SearchPilot →Rankings still matter, but they no longer tell the whole story in AI-powered search. Learn how GEO builds on traditional SEO and what influences visibility in AI-generated responses.
Ranking & Algorithms AI Search & Visibility
Read on Lumar →Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…
Measurement AI Search & Visibility
Read on Marie Haynes →Last refreshed Oct 16, 2026 · 7:33 PM · Subscribe to our combined RSS feed
