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Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
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Welcome back to our GEO series! In the previous article, we explored candidate page selection and how AI systems determine which pages are eligible for retrieval. Semantic relevance can help inform…
Read on Lumar →We end the brand-building series with Greg walking through our original research: the "Choosing a Lawyer" study of the Atlanta personal lawyer market. Survey data, ad-creative testing, and a…
Read on Near Media →TL;DR I reviewed our traffic-decline-analysis skill's and found four real problems: a traffic number from the wrong source, a real drop mislabeled "stable," no way to trace where a number came from,…
Read on Seer Interactive →TL;DR Brands are measuring AI visibility without tracking if the perception of their brand is even accurate We recommend building a brand canon, which tracks facts, differentiators, brand claims,…
Read on Seer Interactive →We close the run of solo interviews with a working session on what "brand" means for a local business and which tactics move the needle now that answers are generated, not just ranked. Join Paula…
Read on Near Media →Keyword research no longer works in AI Search. Prompt Research solves this with a new level of abstraction: topics instead of keywords, based on over 62 million real user questions. In classic Google…
Read on Sistrix →I wanted to do something a little different with this webinar. Usually, these sessions are conversations. This one is me laying out where we have got to with GEO testing, what we have learned from…
Read on SearchPilot →Candidate page selection can determine whether your content is considered for retrieval in AI search. Learn how it works, what influences page eligibility, and what it means for GEO.
Read on Lumar →Every day, your customers tell Google exactly what they want. They describe problems in their own words. They compare products, ask questions, explore ideas and look for businesses they can trust. On…
Read on Screaming Frog →If you want to know how search engines and AI systems really move through…
Read on Oncrawl →AI search has created a new wave of tactics, tools, dashboards, and very confident advice.
Read on SearchPilot →Prompt Research brings the keyword exploration for AI search, AI Deep Dives deliver data-based analyses directly into the Toolbox and the MCP server is now available to all, no need for API credits.…
Read on Sistrix →Rankings still matter, but they no longer tell the whole story in AI-powered search. Learn how GEO builds on traditional SEO and what influences visibility in AI-generated responses.
Ranking & Algorithms AI Search & Visibility
Read on Lumar →Your monthly roundup of search industry news, brought to you by the Lumar team.
Read on Lumar →What SearchPilot Does For enterprise retailers, e-commerce businesses, and large-scale digital teams, organic search is one of the highest-value channels in the mix, but it can be unpredictable and…
Read on SearchPilot →Googlebot does not crawl every page on your site every day. It works within…
Read on Oncrawl →Google shared some interesting information about the future of Search and AI in their most recent earnings call. While many are focusing on the first negative cash flow since their IPO 20 years ago,…
Read on Marie Haynes →A session in partnership with Sitebulb
Read on SearchPilot →I have had a number of site owners reach out to ask for help with indexing issues lately. In most cases, I am finding that Google has classified their pages as “crawled-not currently indexed” in the…
Read on Marie Haynes →For years, site architecture served its purpose and served it well: help search engines…
Read on Oncrawl →The SEO playbook is changing. Optimize for AI search and query fan-out. For years,…
Read on Oncrawl →Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working…
Read on Marie Haynes →If you work in digital marketing your inbox is likely to be littered with news on the latest AI visibility trackers. With so many solutions on the market it can leave you with a difficult decision,…
Read on Sistrix →How startups, digital goliaths, and everything in-between, use AI to grow online.
Read on Detailed →Google just published documentation on what they're calling the Open Knowledge Format (OKF). It represents a standardized way for agents to access knowledge via very simple directories of Markdown…
Read on Marie Haynes →Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…
Measurement AI Search & Visibility
Read on Marie Haynes →Alongside a possibly related announcement from Google comes a Google Search Publisher Conduct Requirement from the UK Competition and Markets Authority. Google’s strategic market status means it must…
Read on Sistrix →Everyone in SEO knows Google Core Updates: overnight, the visibility of domains shifts. Our data now shows the same pattern in ChatGPT. On May 23, 2026, the switch from GPT-5 mini to GPT-5.5 shifted…
Read on Sistrix →Google just shared more information to help us get our websites ready for agents. There is a new report from Lighthouse which anybody can run. You do not need external software to run it. You can do…
Read on Marie Haynes →Google announced a lot at this year’s I/O. Anyone expecting one big, singular moment that changes everything was disappointed. That moment doesn’t exist. What does exist instead is a dense bundle of…
Read on Sistrix →We’re delighted to announce Screaming Frog SEO Spider version 24.0, codenamed internally as ‘bolus’. In this release we have introduced a number of much demanded new features, as well as smaller…
Read on Screaming Frog →Search News You Can Use May 12, 2026 Here are the topics I have been discussing with my clients recently. 1. A rise in crawled - currently not indexed pages There has been significant chatter on…
Read on Marie Haynes →We’re delighted to announce the release of the Screaming Frog Log File Analyser 7.0. If you’re not already familiar with the Log File Analyser, it allows you to upload raw server log files, verify…
Read on Screaming Frog →We’ve packed our bags, triple-checked the weather forecast (don’t want to jinx it, but it’s looking 👌), and we’re getting ready to crawl our way down to the coast. The Screaming Frog team is…
Read on Screaming Frog →LLMs, RAG pipelines and various AI-powered tools are now a regular part of a lot of SEOs’ workflows, and a common starting point for many of them is getting content out of web pages and into a clean,…
Read on Screaming Frog →As SEOs, we obsess over performance. Speed. Crawl efficiency. Core Web Vitals. Conversions. But we rarely talk about the environmental cost of what we ship. The internet now accounts for roughly 4%…
Crawling & Indexing Speed & Core Web Vitals
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