Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
You’ve spent real budget on content marketing. The articles are well-researched, the editorial calendar is full, and your agency sends […]
Read on Onely →Your organic traffic from high-intent keywords has flatlined. Product and solution pages don’t appear when prospects ask ChatGPT or Perplexity […]
Read on Onely →Schema has been a constant topic in SEO for years. Recently, though, the conversation…
Read on Oncrawl →When a technical SEO audit involves tens of thousands of pages, the constraint is…
Read on Oncrawl →Marks and Spencer, UK fashion and food chain, are beating their business partner Ocado at creating search visibility for the same food products. M&S aren’t selling those products but it feels like…
Read on Sistrix →Your content needs to build a case, not just make a claim AI retrieval systems don’t just reward semantic relevance—they reward structured relevance and logical reasoning pathways. Content that…
Read on Lumar →On the content chunking debate in GEO / AEO While Google has said that content chunking is unnecessary for appearing in its own AI systems, it’s worth understanding the concept, why it’s an…
Read on Lumar →Search News You Can Use May 12, 2026 Here are the topics I have been discussing with my clients recently. 1. A rise in crawled - currently not indexed pages There has been significant chatter on…
Read on Marie Haynes →Get the full resource as a downloadable PDF: How does AI traffic show up in analytics [PDF].
Read on SearchPilot →A source cited in an AI response today may well have disappeared by next week. Our analysis of 82,619 prompts over 17 weeks shows that Google replaces 56% of sources in AI-generated responses every…
Ranking & Algorithms AI Search & Visibility
Read on Sistrix →We’ve packed our bags, triple-checked the weather forecast (don’t want to jinx it, but it’s looking 👌), and we’re getting ready to crawl our way down to the coast. The Screaming Frog team is…
Read on Screaming Frog →As SEOs, we obsess over performance. Speed. Crawl efficiency. Core Web Vitals. Conversions. But we rarely talk about the environmental cost of what we ship. The internet now accounts for roughly 4%…
Crawling & Indexing Speed & Core Web Vitals
Read on Screaming Frog →TL;DR Two types of GBP suspensions: Soft suspensions leave the listing visible but unverified, while hard suspensions remove it entirely from Google Search and Maps, often causing major drops in…
Read on Sterling Sky →One of the most important projects that comes to mind for SEOs when it comes to crawl budget optimisation and improving topical authority is content pruning. Content pruning refers to the process of…
Crawling & Indexing Content & Quality
Read on Screaming Frog →In an analysis of ~45 million keywords in which Google displayed their Top Stories SERP feature, the 1,000 most prominent domains accounted for 97.3% of all listings. That’s just one of many insights…
Ranking & Algorithms SERP Features
Read on Detailed →Welcome to Detailed Q4: Our fourth quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through…
Read on Detailed →Welcome to Detailed Q3: Our third quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through…
Read on Detailed →– Updated the top 20 forums table to compare July vs February – Updated Reddit traffic chart for the last two years – Ran all numbers again for July compared to February – Updated the stats for how…
Read on Detailed →Welcome to Detailed Q2: Our second-ever quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going…
Read on Detailed →– Documented how Reddit are now dominating results in October – Updated the number of first-place rankings the top 100 domains achieved – Three digital goliaths have 36 sites in the top 100 in…
Read on Detailed →I recently analyzed 250,000 English-language search results, primarily to answer a specific question: Do sites owned by large media companies attain more first-place rankings than independent…
Read on Detailed →Last refreshed Aug 29, 2026 · 6:21 PM · Subscribe to our combined RSS feed
