Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
This article is a follow-up to the first part, in which we introduced a…
Read on Oncrawl →Google just shared more information to help us get our websites ready for agents. There is a new report from Lighthouse which anybody can run. You do not need external software to run it. You can do…
Read on Marie Haynes →We are hearing lots of stories where Google is suspending Google Business Profiles for real estate agents working for eXp Realty. In this Google support thread, this individual was told by Google…
Read on Sterling Sky →Google announced a lot at this year’s I/O. Anyone expecting one big, singular moment that changes everything was disappointed. That moment doesn’t exist. What does exist instead is a dense bundle of…
Read on Sistrix →You have been told your brand needs an “AI SEO strategy.” You have started researching agencies. And you have already […]
Read on Onely →Why Your Site Needs a GEO Audit Now: The Data Behind the Urgency A generative engine optimization (GEO) audit checklist […]
Read on Onely →SEO for technology companies is a specialized discipline focused on making JavaScript-heavy product sites, documentation, and complex software offerings fully […]
Ranking & Algorithms AI Search & Visibility
Read on Onely →We’re delighted to announce Screaming Frog SEO Spider version 24.0, codenamed internally as ‘bolus’. In this release we have introduced a number of much demanded new features, as well as smaller…
Read on Screaming Frog →What is semantic relevance – and why does it matter for GEO / AEO? To be selected and cited by LLMs, a piece of content must first be unmistakably relevant to the query. Semantic relevance refers to…
Read on Lumar →Most agency relationships start well.There is energy. There is a kickoff. There are new faces, fresh audits, quick findings, a plan, and usually a few early ideas that make everyone feel like the…
Read on SearchPilot →We’re delighted to announce the release of the Screaming Frog Log File Analyser 7.0. If you’re not already familiar with the Log File Analyser, it allows you to upload raw server log files, verify…
Read on Screaming Frog →LLMs, RAG pipelines and various AI-powered tools are now a regular part of a lot of SEOs’ workflows, and a common starting point for many of them is getting content out of web pages and into a clean,…
Read on Screaming Frog →Search and AI News You Can Use (Marie's Newsletter) In this episode I’m going to share the top five things I’ve been discussing with clients this week. I’m finding that playing around with some of…
Read on Marie Haynes →Hello! 👋 This started off as a quick post about why I'm moving my newsletter back to my blog and ended up turning into a full article of my thoughts on the value of blogging today. In 14 years of…
Read on Marie Haynes →PR efforts often focus outward, prioritising outreach and coverage from external publications. As a result, some campaigns struggle to demonstrate lasting value once coverage fades — with over half…
Read on Screaming Frog →I really enjoyed this interview with Sundar Pichai by John Collison and Elad Gil of Stripe. Here are the 5 most interesting things I learned. 1. Search will still exist in the future, but much of it…
Read on Marie Haynes →2025 was a big year for technology, and we’re all gearing up for the same rapid developments to emerge in 2026. But as tech has evolved, design has evolved alongside it – distilling large-scale…
Read on Screaming Frog →Analysing site architecture is one of the most important — and often most challenging — aspects of technical SEO, particularly for large websites. In many projects, SEO professionals rely on signals…
Read on Screaming Frog →It’s been four months since I joined Ahrefs, and in that time I’ve watched the team ship dozens of product updates. 85 to be precise. Even though I’ve been an Ahrefs customer for more than ten years,…
Read on Detailed →Last week I announced some big personal news: Detailed has been acquired by Ahrefs, and I’ve joined the company to work alongside their marketing and product teams. Search Engine Journal’s Matt…
Read on Detailed →As of the last few hours it has came to light that various internal Google documents, which appear to be legitimate, have surfaced. The “leak” is still live, which I will not link directly to, and…
Read on Detailed →Last refreshed Aug 29, 2026 · 6:21 PM · Subscribe to our combined RSS feed
