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Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
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TL;DR AI is more than just a summary or synthesis tool for project managers, and the best PMs will use it to become a better strategic partner PMs can use AI to spot ongoing friction and pinpoint the…
Read on Seer Interactive →Lake Ontario FiascoAs trade negotiations with Canada fell apart, Trump issued an order renaming Lake Ontario "Lake America" A petty rebuke, it follows a similar episode in January 2024, when Trump…
Read on Near Media →We connect three stories that are really one story: Apple's launch of ads in Maps, Google's move to charge for more Local Services Ads leads and expand ads across the results page, and Meta's ~$18…
Read on Near Media →A session in partnership with Page 2 Podcast
Read on SearchPilot →TL;DR We realized AI platforms were relaying an inaccurate narrative about Seer Interactive, so we ran a full analysis to find out what else they were saying — and whether the info was accurate Of…
Read on Seer Interactive →Welcome back to our GEO series! In the previous article, we explored candidate page selection and how AI systems determine which pages are eligible for retrieval. Semantic relevance can help inform…
Read on Lumar →We end the brand-building series with Greg walking through our original research: the "Choosing a Lawyer" study of the Atlanta personal lawyer market. Survey data, ad-creative testing, and a…
Read on Near Media →TL;DR I reviewed our traffic-decline-analysis skill's and found four real problems: a traffic number from the wrong source, a real drop mislabeled "stable," no way to trace where a number came from,…
Read on Seer Interactive →We close the run of solo interviews with a working session on what "brand" means for a local business and which tactics move the needle now that answers are generated, not just ranked. Join Paula…
Read on Near Media →I wanted to do something a little different with this webinar. Usually, these sessions are conversations. This one is me laying out where we have got to with GEO testing, what we have learned from…
Read on SearchPilot →Candidate page selection can determine whether your content is considered for retrieval in AI search. Learn how it works, what influences page eligibility, and what it means for GEO.
Read on Lumar →If you want to know how search engines and AI systems really move through…
Read on Oncrawl →AI search has created a new wave of tactics, tools, dashboards, and very confident advice.
Read on SearchPilot →Prompt Research brings the keyword exploration for AI search, AI Deep Dives deliver data-based analyses directly into the Toolbox and the MCP server is now available to all, no need for API credits.…
Read on Sistrix →Your monthly roundup of search industry news, brought to you by the Lumar team.
Read on Lumar →Googlebot does not crawl every page on your site every day. It works within…
Read on Oncrawl →Google shared some interesting information about the future of Search and AI in their most recent earnings call. While many are focusing on the first negative cash flow since their IPO 20 years ago,…
Read on Marie Haynes →A session in partnership with Sitebulb
Read on SearchPilot →For years, site architecture served its purpose and served it well: help search engines…
Read on Oncrawl →The SEO playbook is changing. Optimize for AI search and query fan-out. For years,…
Read on Oncrawl →Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working…
Read on Marie Haynes →How startups, digital goliaths, and everything in-between, use AI to grow online.
Read on Detailed →Google just published documentation on what they're calling the Open Knowledge Format (OKF). It represents a standardized way for agents to access knowledge via very simple directories of Markdown…
Read on Marie Haynes →Google just shared more information to help us get our websites ready for agents. There is a new report from Lighthouse which anybody can run. You do not need external software to run it. You can do…
Read on Marie Haynes →Google announced a lot at this year’s I/O. Anyone expecting one big, singular moment that changes everything was disappointed. That moment doesn’t exist. What does exist instead is a dense bundle of…
Read on Sistrix →We’re delighted to announce Screaming Frog SEO Spider version 24.0, codenamed internally as ‘bolus’. In this release we have introduced a number of much demanded new features, as well as smaller…
Read on Screaming Frog →We’re delighted to announce the release of the Screaming Frog Log File Analyser 7.0. If you’re not already familiar with the Log File Analyser, it allows you to upload raw server log files, verify…
Read on Screaming Frog →LLMs, RAG pipelines and various AI-powered tools are now a regular part of a lot of SEOs’ workflows, and a common starting point for many of them is getting content out of web pages and into a clean,…
Read on Screaming Frog →PR efforts often focus outward, prioritising outreach and coverage from external publications. As a result, some campaigns struggle to demonstrate lasting value once coverage fades — with over half…
Read on Screaming Frog →2025 was a big year for technology, and we’re all gearing up for the same rapid developments to emerge in 2026. But as tech has evolved, design has evolved alongside it – distilling large-scale…
Read on Screaming Frog →It’s been four months since I joined Ahrefs, and in that time I’ve watched the team ship dozens of product updates. 85 to be precise. Even though I’ve been an Ahrefs customer for more than ten years,…
Read on Detailed →Last week I announced some big personal news: Detailed has been acquired by Ahrefs, and I’ve joined the company to work alongside their marketing and product teams. Search Engine Journal’s Matt…
Read on Detailed →As of the last few hours it has came to light that various internal Google documents, which appear to be legitimate, have surfaced. The “leak” is still live, which I will not link directly to, and…
Read on Detailed →Last refreshed Oct 16, 2026 · 8:24 PM · Subscribe to our combined RSS feed
