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Two years ago, about a third of marketers used AI every day. Today, nearly three out of four do. That's not a trend. That's a transformation. And if you run a small business, the data in our 2026 AI…
Read on Social Media Examiner →SEO for a new website is all about sequencing. This guide covers what to do before and after launch, plus how to show up in AI answers like ChatGPT.
Read on Semrush Blog →Query fan-out splits one AI prompt into a dozen or more subqueries. Learn how to find the ones that matter for your brand, and how to cover them.
Read on Semrush Blog →Learn a repeatable process for prompt research that shows where your brand competes and where it doesn‘t.
Read on Semrush Blog →Since 2013, we've predicted ecommerce trends and sales for the coming holiday season.
Read on Practical Ecommerce →Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing automation platforms need to change, too. Pardot is…
Read on HubSpot Marketing →Psychological ownership can make you more effective, but you’ll struggle if it attaches to things you can’t control. Spot misplaced ownership and redirect it.
Read on Nielsen Norman Group →One output cannot establish how well an AI system performs. Evaluate with multiple representative inputs, repeated runs, and confidence intervals.
Read on Nielsen Norman Group →We close the run of solo interviews with a working session on what "brand" means for a local business and which tactics move the needle now that answers are generated, not just ranked. Join Paula…
Read on Near Media →For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate rankings. And our own research shows that…
Read on Ahrefs Blog →Keyword research no longer works in AI Search. Prompt Research solves this with a new level of abstraction: topics instead of keywords, based on over 62 million real user questions. In classic Google…
Read on Sistrix →I wanted to do something a little different with this webinar. Usually, these sessions are conversations. This one is me laying out where we have got to with GEO testing, what we have learned from…
Read on SearchPilot →Thanks to Giovani Ortolani Barbosa for reminding me about this possibility within Google Tag Manager and thus inspiring this blog post. If you’re running server-side Google Tag Manager (SGTM), you’re…
Read on Simo Ahava →Your brand could be ranking #1 on Google, but still be invisible to AI. Absent from conversations your customers are having with large language models (LLMs) about your category. Or worse, showing up…
Read on Backlinko →HubSpot AEO vs. Profound is a comparison between two answer engine optimization tools that take different approaches to AI search visibility. HubSpot AEO tracks how a brand appears in AI-generated…
Ranking & Algorithms AI Search & Visibility
Read on HubSpot Marketing →Gemini 3.7 Flash is our most intelligent workhorse model yet for coding and agents.
Read on Google Gemini →We tested 5 free chatbots for AI keyword research. See how they performed and how to validate their suggestions with real search data.
Read on Semrush Blog →G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to track not only…
Read on HubSpot Marketing →If you’re comparing Scrunch alternatives, start by separating monitoring from execution. Monitoring tools show how brands appear in AI-generated answers. Optimization tools add recommendations,…
Read on HubSpot Marketing →New EU guidelines, why AI sparkles aren’t enough, when AI labels are required, and what the rules mean for AI-powered features and products.
Read on Smashing Magazine →Wondering why your Instagram content isn't converting the way it used to? Curious what separates the accounts that consistently drive revenue from those stuck chasing views? In this article, you'll…
Read on Social Media Examiner →37 proven ways to use AI in marketing, from SEO to international marketing, each one from a marketer who has done it and shown their working.Read more ›
Read on Ahrefs Blog →Starting in version 1.93, Brave is rolling out new protections against GPU and graphics-driver fingerprinting, de-identifying WebGL vendor and renderer strings and adding noise to the list of…
Read on Brave Search →Candidate page selection can determine whether your content is considered for retrieval in AI search. Learn how it works, what influences page eligibility, and what it means for GEO.
Read on Lumar →Personalization makes digital experiences more relevant. But when you understand why someone is behaving the way they are, not just what they’re doing, you can go so much further. Emotions drive…
Read on VWO →When tasked with building a highly interactive, tactile web experience, the architecture must serve the art direction. In this article, Alexey Kopytin explains their architectural rationale for…
Read on Smashing Magazine →Do your AI-generated images look like everyone else's? Wondering how to create AI visuals that match your brand and stand out? In this article, you'll discover a seven-pillar prompt framework for…
Read on Social Media Examiner →Every day, your customers tell Google exactly what they want. They describe problems in their own words. They compare products, ask questions, explore ideas and look for businesses they can trust. On…
Read on Screaming Frog →If you want to know how search engines and AI systems really move through…
Read on Oncrawl →We looked back at hundreds of sales calls about GEO and looked for the questions people are asking, the pressures they are under, and decided to write up the questions people are asking and the…
Read on Seer Interactive →A/B testing tools can tell you which variation performed better. They can’t tell you whether the result is solid enough to plan your next test around. That depends on how the experiment is analyzed.…
Read on VWO →A common piece of anxiety-inducing SEO advice insists that rankings will decay unless a site is constantly publishing new content — weekly blog posts, regular updates, a never-ending content calendar…
Read on SEO-Serps Blog →A persistent piece of SEO folklore holds that a backlink only counts meaningfully if it comes from a site in the exact same niche or topic as yours — a cooking site needs links from other cooking…
Read on SEO-Serps Blog →Checking a single keyword's ranking position is the most common way businesses evaluate whether SEO is "working," and it's also one of the most misleading, since a keyword can climb in rank while…
Read on SEO-Serps Blog →The way a site's pages are organized and linked together — its information architecture — affects far more than whether a human visitor can find what they're looking for. It directly shapes how…
Read on SEO-Serps Blog →It's easy to assume that once a site is live, search engines automatically see and understand every page on it. In reality, a meaningful share of most sites' pages never get crawled, indexed, or…
Read on SEO-Serps Blog →