Search every headline we hold across all 46 sources — including the UX, conversion and marketing feeds that are deliberately kept off the front page. Combine words in any order, quote a phrase for an exact match, or prefix a word with a minus sign to exclude it.
A page that isn't linked from anywhere, sits behind a login, or requires a form submission to reach essentially doesn't exist to a search engine, no matter how well-written its content is.…
Read on SEO-Serps Blog →SEO is genuinely learnable by a motivated business owner, and it's also genuinely easy to get expensively wrong through trial and error. Deciding whether to handle it yourself or bring in outside…
Read on SEO-Serps Blog →Most link-building advice focuses on outreach — finding people to ask for a link. A quieter, often more efficient complementary approach is designing content specifically built to attract links on…
Read on SEO-Serps Blog →A site can look completely normal to a human visitor and still be substantially invisible to search engines, because of technical patterns that work fine in a browser but quietly stop a crawler in…
Read on SEO-Serps Blog →Someone searching a brand name they already know wants something completely different from someone researching a general topic, who wants something different again from someone actively ready to buy.…
Read on SEO-Serps Blog →When a decision-maker asks how long a marketing initiative will take, the literal question and the actual question being asked are often not quite the same thing. Answering only the literal version —…
Read on SEO-Serps Blog →A genuinely strong marketing initiative can still fail to get funded if the pitch doesn't answer the specific questions the people approving it actually care about. Different executives are listening…
Read on SEO-Serps Blog →Knowing how much search traffic you're currently getting tells only part of the story. The more revealing number is how much total search demand exists for your target terms, compared against what…
Read on SEO-Serps Blog →It's entirely possible to run a technically correct A/B test, get a clear winner, and still have improved the wrong thing — because nobody ever explicitly defined what "better" actually meant before…
Read on SEO-Serps Blog →A conversion rate that's climbed steadily through several rounds of testing can feel like clear evidence you've found the winning version. It can also, just as easily, mean you've climbed to the top…
Read on SEO-Serps Blog →A purchase decision rarely happens in a single moment — it's the end of a longer process that starts when someone first recognizes a need, moves through comparing options, and eventually resolves…
Read on SEO-Serps Blog →It's tempting to jump straight into visual design once a project gets approved — colors, imagery, polished layouts. Skipping the step of mapping out structure and user flow first is one of the more…
Read on SEO-Serps Blog →Some purchases get decided in seconds; others take months of research and multiple people signing off. The difference isn't random — it's driven by a fairly predictable set of underlying factors, and…
Read on SEO-Serps Blog →Two people can face the exact same purchase decision and go about it in completely different ways — one wants every detail and comparison spelled out before deciding, another wants a quick summary…
Read on SEO-Serps Blog →Every visitor arriving at your site or store is somewhere different in their own decision process, and a page built to serve only one of those stages well ends up losing everyone else. Recognizing…
Read on SEO-Serps Blog →Every business has information about itself that customers would find valuable but never actually get told, and every business has blind spots — things customers have figured out that the business…
Read on SEO-Serps Blog →Asking a first-time visitor to make a large commitment immediately — a purchase, a long-term contract, a big signup — is often a bigger ask than the relationship has earned yet. Breaking the path…
Read on SEO-Serps Blog →Designing a website or sales process around an imagined "average visitor" produces something that fits almost nobody particularly well. Real audiences are a mix of people with genuinely different…
Read on SEO-Serps Blog →The same piece of news can be genuinely interesting to one editor and completely irrelevant to another, depending entirely on what that specific person actually covers and what their readers care…
Read on SEO-Serps Blog →Press releases follow a convention that can feel strange the first time you notice it: a company writes about itself as if an outside observer were reporting the news, referring to itself by name…
Read on SEO-Serps Blog →A journalist scanning a press release decides within seconds whether it's worth a second look, and the fastest way to lose that decision isn't a weak story — it's language that reads as an obvious…
Read on SEO-Serps Blog →Newsrooms have organized information the same way for generations for a practical reason: a busy editor might only have space or time for the first two paragraphs of what you sent them, and the…
Read on SEO-Serps Blog →Not every announcement is the same kind of story, and treating a human-interest feature the same way you'd treat a factual product announcement produces writing that feels wrong in a way most readers…
Read on SEO-Serps Blog →Writing a competent factual announcement is a learnable skill most business owners can pick up with practice. Writing a genuinely compelling feature-style release that earns real coverage from a…
Read on SEO-Serps Blog →Press release SEO advice from the early days of search was built around a specific, narrow tactic: pick one exact keyword phrase, repeat it in the title, headline, and lead, and pay for mass…
Read on SEO-Serps Blog →Businesses move all the time, and updating the Google Business Profile to the new address is essential for ranking in the new area. In the case when a business moves to a new state, unfortuantly…
Ranking & Algorithms Local SEO
Read on Sterling Sky →You’ve probably noindex-ed pages you don’t want showing up in search. It’s a solid practice for product variants or paid destination pages, and it works for Google rankings.
Crawling & Indexing E-commerce
Read on Seer Interactive →Pressure to adopt AI isn't evidence that a tool helps. The PROVE framework tests one tool against one task and produces a provisional decision you can defend.
Read on Nielsen Norman Group →Dogfooding, or using your own products internally, helps catch bugs, but it can't replace user research: your team knows too much to represent real users.
Read on Nielsen Norman Group →Cyrus Shepard joins us on the Near Memo to connect what the Google antitrust trial and API leak revealed about click data to the questions local operators care about: how Google decides a result was…
Local SEO AI Search & Visibility
Read on Near Media →The gap between “you need a library for this” and “the browser does this” keeps closing. A practical guide to auditing your dependencies and finding what the web platform can now handle for you.
Read on Smashing Magazine →Digital journeys are rarely linear. A visitor may land on your site from an email, browse anonymously, compare products across tabs, leave, return through search, and then show interest in a…
Read on VWO →Local Search Still Starts with GoogleAccording to our research, somewhere between 60% and 70% of AI users have used AI for local search. There are questions about frequency and trust. But regardless…
Read on Near Media →Wandz is Wingify’s embedded AI layer, an intelligence built directly into experimentation, personalization, feature management, commerce, and customer insight workflows across VWO and AB Tasty.…
Read on VWO →Curious which new LinkedIn features can help your brand reach entirely new audiences? Wondering how to stand out on LinkedIn when AI-generated content is flooding every feed? In this article, you'll…
Read on Social Media Examiner →Google keeps changing the models behind your rankings. How can you plan ahead and avoid risks? Read our detailed guide on future-proofing your SEO.
Read on SEL — Algorithm Updates →