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· tagged Links
Link volume tells only part of the story. See what separates earned authority from spam, recycled ideas, and pitches destined for the trash.
Read on Search Engine Land →Anchor text — the clickable words in a link — used to be one of the most heavily gamed ranking signals in SEO. Sites built entire link networks around exact-match anchor text, and search engines…
Ranking & Algorithms Links Policy & Penalties
Read on SEO-Serps Blog →A domain's backlink history is often the single biggest factor in its potential value, which makes a thorough review essential before any purchase decision.
Read on SEO-Serps Blog →Reciprocal link exchanges, link directories, and mass "add your link here" campaigns were common SEO tactics in the industry's early years. Search engines have spent two decades getting better at…
Read on SEO-Serps Blog →This is a guest post by Jude Nwachukwu Onyejekwe. He is a prolific content creator, and he curates the DumbData portal, which is full of great, free resources for measurement enthusiasts. In this…
Read on Simo Ahava →