Large-sample SEO data studies, original research and technical guidance from Ahrefs, Semrush and Backlinko.
Meta descriptions don't directly influence rankings, but they're one of the most direct levers you have over click-through rate — and click-through rate, in turn, meaningfully affects how much…
Read on SEO-Serps Blog →Crawl budget refers to the finite amount of attention and resources a search engine allocates to crawling any given site within a given period. For small sites this is rarely a limiting factor, but…
Read on SEO-Serps Blog →Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build…
Read on Backlinko →You can be a strong brand, publish high-quality content, and still not have topical authority. Just look at Great Jones, a kitchenware company. Their Dutch oven (called The Dutchess) is beautiful,…
Read on Backlinko →Last refreshed Aug 29, 2026 · 4:24 PM · Subscribe to our combined RSS feed
