Large-scale SEO data studies and original research.
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Large-scale SEO data studies and original research · 10 stories
When people hear “automated content creation”, I imagine they picture something like this: Enter a keyword, click a button, and poof! An article is made. From there, they’ll generate 500 articles…
Read on Ahrefs Blog →We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out…
Read on Ahrefs Blog →That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A…
Ranking & Algorithms Measurement
Read on Ahrefs Blog →Forrester found 94% of business buyers now use AI search when buying, rating it above vendor websites, product experts, and sales reps. B2C isn’t far behind: NielsenIQ puts it at 42% of consumers…
Read on Ahrefs Blog →That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own…
Read on Ahrefs Blog →But easier to build doesn’t necessarily mean easier to optimize. WordPress and other CMSs quietly handle many SEO basics through plugins and built-in functionality, from canonicals and sitemaps to…
Read on Ahrefs Blog →301 respondents shared what they’re using AI for, how it affects their productivity, their favorite tools, and more. AI use in content creation is almost ubiquitous, with 93% of respondents saying…
Content & Quality Site Architecture
Read on Ahrefs Blog →Your brand might be missing from important conversations, losing recommendations to competitors, associated with the wrong topics, or described using outdated information. AI assistants may even…
Read on Ahrefs Blog →35 practical ways to use Claude Code for SEO, from content briefs and Search Console analysis to internal linking and technical fixes, with real examples.Read more ›
Read on Ahrefs Blog →It might sound like a completely new discipline. For the most part, it isn’t. Google says its AI search features still rely on its core search systems. Your content still needs to be crawlable,…
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