No Google update is rolling out. Last: September 2026 spam update, finished Oct 8, 2026 · Google algorithm update history with rollout times →
Large-sample SEO data studies, original research and technical guidance from Ahrefs, Semrush and Backlinko.
Publisher
Disclosure: Seowolf's Guide to SEO is published by Seowolf, the company behind this site. Everything below describes what's in the book. It makes no ranking promises — nobody outside a search engine…
Read on SEO-Serps Blog →Disclosure: SEO-Serps.info is our sister site, run by the same team (Seowolf) as this blog. It is free, has no accounts, and every headline links straight to the original publisher. Continue reading…
Read on SEO-Serps Blog →A clean keyword list is a starting point, not an answer. The value comes from analysis: which keywords belong together, which competitors rank for topics you have missed, where your own pages compete…
Read on SEO-Serps Blog →Links from other websites remain one of the strongest signals search engines use to judge which pages deserve to rank. They are also where small sites most often go wrong — either ignoring links…
Read on SEO-Serps Blog →The search results page has changed more in the last few years than in the previous decade. AI Overviews and AI Mode summarise answers above the traditional results, assistants like ChatGPT and…
Ranking & Algorithms AI Search & Visibility
Read on SEO-Serps Blog →Technical SEO is the foundation everything else sits on. The best content in your niche will not rank if search engines cannot crawl it, choose not to index it, cannot render it, or cannot work out…
Ranking & Algorithms Crawling & Indexing Site Architecture
Read on SEO-Serps Blog →Learn how to build an AI visibility dashboard that shows whether the pages AI cites are the ones earning Google clicks.
Read on Semrush Blog →We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out…
Read on Ahrefs Blog →Learn the four types of keywords in SEO and how to optimize your content to rank for each type of keyword.
Read on Semrush Blog →That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A…
Ranking & Algorithms Measurement
Read on Ahrefs Blog →Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Ranking & Algorithms Local SEO
Read on Semrush Blog →Use this SEO checklist to optimize your site for both Google and AI-driven search results.
Read on Semrush Blog →Your brand might be missing from important conversations, losing recommendations to competitors, associated with the wrong topics, or described using outdated information. AI assistants may even…
Read on Ahrefs Blog →Discover the key differences between SEO and AEO. Learn how each works, where they overlap, and practical strategies to win visibility in both.
Ranking & Algorithms AI Search & Visibility
Read on Semrush Blog →Google’s September 2026 spam update may take up to two weeks to roll out, making ranking drops harder to diagnose.
Read on Semrush Blog →You’re looking at a page that should be performing better, and you want answers fast. Maybe it’s a product page that slipped in rankings, a competitor’s post outranking yours, or a client page that…
Read on Backlinko →Your brand could be ranking #1 on Google, but still be invisible to AI. Absent from conversations your customers are having with large language models (LLMs) about your category. Or worse, showing up…
Read on Backlinko →Digital PR is the single most important strategy to win in AI search. A study by Muck Rack found that 84% of AI citations come from earned media, third-party sources like editorial coverage, reviews,…
Ranking & Algorithms AI Search & Visibility
Read on Backlinko →Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build…
Ranking & Algorithms AI Search & Visibility
Read on Backlinko →Last refreshed Oct 16, 2026 · 7:33 PM · Subscribe to our combined RSS feed
