Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Once campaigns are running, media buying becomes a numbers discipline. Is this channel profitable? How much more can we spend before returns collapse? Which ads actually caused sales, and which just…
Visual design is where first impressions are formed — often within a fraction of a second. But good visual design is not about personal taste. Colour choices affect readability and conversions, type…
Inconsistent capitalisation is one of the most common reasons SEO data refuses to line up. Keyword exports, Search Console queries, CMS tags and spreadsheets all capitalise differently, so the same…
That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A…
35 practical ways to use Claude Code for SEO, from content briefs and Search Console analysis to internal linking and technical fixes, with real examples.Read more ›
