Google core updates, spam updates, ranking volatility reports and daily SEO industry reporting from Search Engine Land, Search Engine Journal and Search Engine Roundtable.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Google is changing how links appear in AI Mode and AI Overviews, moving inline links higher and expanding the carousels that highlight Preferred Sources.
Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews. Google always says this is to encourage searchers to click from the AI response to…