Latest releases from the labs behind AI search
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Google flips its default from ranked results to AI answers when answer-layer ad yield matches the SERP. That crossover lands between 2028 and 2030.
Read on Search Engine Journal →Universal Cart helps make holiday shopping easier. It’s now available in the U.S. across Search and the Gemini app.
Read on Google Blog — Search →Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.
Ranking & Algorithms Content & Quality
Read on Search Engine Journal →Google's new Search Central video series tackles unusual technical SEO questions, starting with emoji, non-English characters, and keywords in your URLs.
Read on Search Engine Journal →Ready or not, spooky season is here. To help you prepare, we’re launching Google Frightgeist, our annual interactive website highlighting the top trending searches for H…
Read on Google Blog — Search →Whether you need a last-minute costume or a scary movie watchlist, let Google handle heavy lifting for your Halloween prep.
Read on Google Blog — Search →Bing's AI Performance report adds a view that sorts cited queries into topics and lists queries where other sites are cited but your site isn't.
Measurement AI Search & Visibility
Read on SEJ — Generative AI →Learn more about our approach to safety and security for Gemini 4 Argon.
Read on Google Gemini →Google added Gemini 4 Argon to AI Mode for paid subscribers and opened the model to developers, enterprises, and the Gemini app.
Read on SEJ — Generative AI →Your AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages.
Ranking & Algorithms International
Read on SEJ — Generative AI →Government health, research, and regulator sites climbed ChatGPT's U.S. citation ranks while explainers fell.
Read on SEJ — Generative AI →Not every section of your content has the same potential to be cited in AI-generated answers. Learn what makes a section citable and explore five practical checks to identify where your content may…
Content & Quality AI Search & Visibility
Read on Lumar →We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out…
Read on Ahrefs Blog →Recent tracking data found AI Overviews on most brand-name searches it checked.
Read on SEJ — Generative AI →Garrett French, James Wirth and Valerie Cecil of Citation Labs talk to us about how they measure AI visibility across six layers, build the prompts worth tracking, and replace the stale facts AI…
Ranking & Algorithms AI Search & Visibility
Read on Near Media →TL;DR Competitive research can show which stage of your funnel is broken (Be Seen, Be Believed, or Be Chosen) and which channel to fix it in.
Read on Seer Interactive →You can now create a link to share a Duck.ai chat! Anyone who receives the link can read the chat, continue it, or save it. No account required.
Read on DuckDuckGo →The swag is loaded, the team are packing their bags, and we’ve had a quick look at the forecast for the south coast. Let’s just say you might be glad of some of our merch this time round (hint hint).…
Read on Screaming Frog →Google AI Overviews now appear for more than 80% of the branded queries DemandSphere tracks, up from 26% on Sept. 1. Google hasn‘t explained why.
Read on Semrush Blog →Most SEO teams have a set of numbers they check every week: indexed pages,…
Read on Oncrawl →Over the years, the Search Central YouTube channel has published hundreds of videos across various series, from Search for Beginners and Ask Googlebot to Search Console Training and Search Off the…
Read on Google Search Central →Wil, take me right to the KPI for long term sustainable GEO visibility!!
Ranking & Algorithms AI Search & Visibility
Read on Seer Interactive →That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own…
Read on Ahrefs Blog →To me, Cyrus Shepard is the single best hype man in SEO.
Read on SearchPilot →AI visibility is downstream of real-world influence — reviews, third-party mentions, brand demand and pages that make the decision easy — so the teams that chase today's citation sources will lose…
Ranking & Algorithms AI Search & Visibility
Read on Near Media →Learn how Google Search can help you improve your morning cup of coffee.
Read on Google Blog — Search →On International Translation Day, learn how members of our team bring cultural nuance to Translate to connect people globally.
Read on Google Blog — Search →301 respondents shared what they’re using AI for, how it affects their productivity, their favorite tools, and more. AI use in content creation is almost ubiquitous, with 93% of respondents saying…
Content & Quality Site Architecture
Read on Ahrefs Blog →35 practical ways to use Claude Code for SEO, from content briefs and Search Console analysis to internal linking and technical fixes, with real examples.Read more ›
Read on Ahrefs Blog →This is a question I get pretty frequently in the Local SEO community: What URL should I link my GMB listing to? The homepage? A location page? Something else? We wanted to test & measure how the…
Ranking & Algorithms Local SEO
Read on Sterling Sky →Explore what page eligibility means in generative search and six practical checks to help you investigate whether your content is likely to be considered as a potential source.
Read on Lumar →An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.
Read on Semrush Blog →No, businesses generally cannot turn off Google reviews themselves. There is no setting in your Google Business Profile that allows you to disable reviews. However, Google may temporarily or…
Read on Sterling Sky →TL;DR We ran a direct comparison of 346 matched prompts to see whether ChatGPT-5.6 Luna behaved differently from GPT-5.5 GPT-5.6 Luna used web search more often but ran fewer queries, resulting in…
Read on Seer Interactive →Andrew Shotland & Mark Kabana join us for Part 2 to discuss what "AI visibility" actually is as an agency product, why nobody can tie it to revenue yet, and how ads are quietly taking the clicks that…
Read on Near Media →What Is Google Review Gating? Google review gating is when businesses filter customers before asking them to leave a Google review. Businesses review gate by sending customers an email template that…
Read on Sterling Sky →Last refreshed Oct 16, 2026 · 11:07 PM · Subscribe to our combined RSS feed
