Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Cyrus Shepard joins us on the Near Memo to connect what the Google antitrust trial and API leak revealed about click data to the questions local operators care about: how Google decides a result was…
Local Search Still Starts with GoogleAccording to our research, somewhere between 60% and 70% of AI users have used AI for local search. There are questions about frequency and trust. But regardless…
Rankings still matter, but they no longer tell the whole story in AI-powered search. Learn how GEO builds on traditional SEO and what influences visibility in AI-generated responses.
What SearchPilot Does For enterprise retailers, e-commerce businesses, and large-scale digital teams, organic search is one of the highest-value channels in the mix, but it can be unpredictable and…
Earlier this month, we announced platform properties for Search Console, allowing you to track how your social and video posts on Instagram, TikTok, X, and YouTube perform on Google Search, Discover,…
It might sound counterintuitive, but Search's AI tools can actually help you make the most of your time offline whether you want to book concert tickets or find the perf…
On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipulating ranking in search results.” On…
LSAs Now P-Max PPL Local Services Ads (LSAs) are merging into Google Ads and will run as Performance Max campaigns optimized for pay-per-lead goals. Google says, "This transition allows you to manage…
This blog was originally published on March 3, 2025 and updated on July 22, 2026. Is That "Web Visitor" an Agent or a Human? Back in January 2025, OpenAI’s Operator became the first true "AI agent"…
Digital PR is the single most important strategy to win in AI search. A study by Muck Rack found that 84% of AI citations come from earned media, third-party sources like editorial coverage, reviews,…
Search engine patents occasionally circulate widely in SEO discussions, often accompanied by bold claims about newly "discovered" ranking factors. Understanding what patents actually represent —…
Advertising and promotional pop-ups are legitimate, often necessary revenue and conversion tools, but implemented poorly, they carry genuine SEO risk through both direct page experience penalties and…
Not every page on a site needs to be — or should be — indexed and competing for search visibility. Understanding when strategic noindexing genuinely helps versus when it's unnecessary or…
Ecommerce sites with large catalogs face a genuine tension: writing fully unique descriptions for every product takes significant time, but generic manufacturer descriptions duplicated across many…
Not every SEO improvement requires a months-long content strategy. Some fixes take an hour or less and produce a measurable lift. Here are ten you can realistically knock out today.
Meta descriptions don't directly influence rankings, but they're one of the most direct levers you have over click-through rate — and click-through rate, in turn, meaningfully affects how much…
Crawl budget refers to the finite amount of attention and resources a search engine allocates to crawling any given site within a given period. For small sites this is rarely a limiting factor, but…
TL;DR: Bryan Gunawan, an intern in Seer's AI Optimization Academy, made 5 targeted changes to an existing Seer blog post and took it from under 100 impressions to a peak of 1,195 in a matter of…
I have had a number of site owners reach out to ask for help with indexing issues lately. In most cases, I am finding that Google has classified their pages as “crawled-not currently indexed” in the…
Brave's improved Place Search API matches Google Maps on quality in real-world tests, at 6–7x lower cost—$5 per 1,000 requests on an independent index built for maps, apps, and AI agents.
Content creators and publishers use many channels beyond their own websites to reach their audiences. As people gravitate toward firsthand perspectives and different content formats, we want to make…
We're excited to officially announce the next stop for Search Central Live Deep Dive Europe 2026! Mark your calendars: based directly on your feedback, we're headed to Barcelona, Spain, from…
Gemini for GBP Is a Big DealLast month Google announced new Gemini features for small businesses. Rolling out this month (except in Europe), it's a significant development. It's not just another lame…
Search is changing what discovery means for retail brands. I have known Heather Physioc for a long time, and I still remember her original work on SEO maturity. It gave a lot of us a better way to…
If you work in digital marketing your inbox is likely to be littered with news on the latest AI visibility trackers. With so many solutions on the market it can leave you with a difficult decision,…
