Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
E-commerce SEO has problems most websites never face: thousands of similar product pages, manufacturer descriptions shared by every competitor, filters that generate millions of URLs, products that…
We take a first look at new consumer-journey research Near Media ran for Lastmile Retail, work through the EU's DMA self-preferencing decision, an audit of Google's hotel results in Europe versus the…
What SearchPilot Does For enterprise retailers, e-commerce businesses, and large-scale digital teams, organic search is one of the highest-value channels in the mix, but it can be unpredictable and…
In a world shaped by AI-powered search and shopping, real-time updates aren’t optional, they’re expected. This post explores how IndexNow helps merchants surface product changes faster, reduce ad…
