Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
You don't need an expensive suite to do solid SEO work. A well-chosen set of free tools covers keyword research, technical audits, on-page optimization, and monitoring — everything most sites need…
Hotlinking — embedding an image on your own page by linking directly to its file on another site's server, rather than hosting your own copy — might seem like a convenient shortcut, but it…
Negative SEO refers to deliberate attempts by a third party to harm a competitor's rankings through manipulative tactics aimed at their site, rather than improving one's own. It's less common than…
Nearly two years since a judge ruled Google an illegal monopolist. Total changes Google has had to make so far: zero. That's what getting away with it looks like. The SEARCH Act can end it now.
TL; DR Brands investing in creator ads may not be taking the right actions to see their desired results The industry is focused on helping brands find the right creator, when the real problem is…
We explore local branding with John Jantsch, examining how to build trust through offline distinctiveness, mine customer interviews to identify primary differentiators and leverage programmatic…
Local Websites in a Sea of SlopPeople increasingly feel that the "open web" is over. The web is now dominated by a small number of powerful "gatekeepers." Beyond this, more paywalls are going up,…
Who doesn’t love a good mystery? I've been thinking about the conundrum that is zero-click search a lot lately, partly because of Rand Fishkin's recent study showing that less than one-third of…
Discover why small business websites are shifting from growth engines to "trust artifacts" to battle AI search friction, click fraud, and generative slop.
BAT Roadmap 4.0 evolves the Basic Attention Token, Brave Rewards, and Brave Creators for the transactional attention economy, introducing agentic payments, a unified Brave Wallet, the BravePay…
DuckDuckGo now blocks most video ads! Use our free browser to get the full YouTube experience, minus the ads. YouTube Ad Blocking joins our powerful lineup of browsing protections that manage cookie…
Today's Brave browser release (v1.92) adds built-in Containers on desktop, letting you isolate tabs so cookies and storage aren't shared—making it easy to manage multiple accounts or separate work…
In this post we dive deep into how to configure the Cowork desktop application with AWS Bedrock, and how to add Brave Search as the local MCP server for interactive, user-driven workflows.
Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working…
Google just published documentation on what they're calling the Open Knowledge Format (OKF). It represents a standardized way for agents to access knowledge via very simple directories of Markdown…
You can be a strong brand, publish high-quality content, and still not have topical authority. Just look at Great Jones, a kitchenware company. Their Dutch oven (called The Dutchess) is beautiful,…
Meet Brave Origin, the minimalist browser Brave users asked for: industry-leading privacy and ad+tracker blocking, none of the extras, and a one-time purchase that works across all your devices (free…
AI applications are only as good as the information they reason from. Without fresh, high-quality web data, they are less dependable. Today, Microsoft is launching Web IQ: a suite of AI-native…
Google just shared more information to help us get our websites ready for agents. There is a new report from Lighthouse which anybody can run. You do not need external software to run it. You can do…
We are hearing lots of stories where Google is suspending Google Business Profiles for real estate agents working for eXp Realty. In this Google support thread, this individual was told by Google…
Google announced a lot at this year’s I/O. Anyone expecting one big, singular moment that changes everything was disappointed. That moment doesn’t exist. What does exist instead is a dense bundle of…
SEO for technology companies is a specialized discipline focused on making JavaScript-heavy product sites, documentation, and complex software offerings fully […]
For a quarter century, the Google search box has been one of the most recognizable interfaces in computing: a thin white rectangle, a blinking cursor, a few typed words, and a list of blue links. On…
We’re delighted to announce Screaming Frog SEO Spider version 24.0, codenamed internally as ‘bolus’. In this release we have introduced a number of much demanded new features, as well as smaller…
What is semantic relevance – and why does it matter for GEO / AEO? To be selected and cited by LLMs, a piece of content must first be unmistakably relevant to the query. Semantic relevance refers to…