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Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.
Read on MarTech →Anthropic and OpenAI are reporting revenues that may or may not be supported by the facts. Here's why that matters to marketers.
Read on MarTech →Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.
Read on Practical Ecommerce →Most teams don’t lack data. They lack a fast way to go from a number to a decision. A dashboard shows the drop. Recordings in another tool hint at the cause. Then the fix gets rebuilt from scratch in…
Read on VWO →That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A…
Ranking & Algorithms Measurement
Read on Ahrefs Blog →OpenAI introduces a new visual ad format in ChatGPT and expands measurement tools, attribution partnerships, and brand suitability for advertisers.
Read on OpenAI News →Publish a video on YouTube and related product images on Instagram, and then track organic search performance for each.
Read on Practical Ecommerce →Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared. In today’s edition: YouTube packaging…
Read on Social Media Examiner →Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do with all that context to make better…
Read on Seer Interactive →The Google Business Profile Performance report shows how people find and interact with your Business Profile on Google Search and Google Maps. It includes data about searches, views, calls, website…
Read on Sterling Sky →One of the most popular use cases for server-side Google Tag Manager, often shared on this blog, too, is to split an incoming stream into multiple different endpoints. Since the demise of customTask…
Read on Simo Ahava →Last refreshed Oct 16, 2026 · 10:07 PM · Subscribe to our combined RSS feed
