Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
TL;DR We realized AI platforms were relaying an inaccurate narrative about Seer Interactive, so we ran a full analysis to find out what else they were saying — and whether the info was accurate Of…
TL;DR I reviewed our traffic-decline-analysis skill's and found four real problems: a traffic number from the wrong source, a real drop mislabeled "stable," no way to trace where a number came from,…
When we first published this on July 15, we were working from three days of ChatGPT ads data. Revisiting the data this week, our main takeaways haven't changed, but ecosystem is evolving. Share of…
TL; DR Brands investing in creator ads may not be taking the right actions to see their desired results The industry is focused on helping brands find the right creator, when the real problem is…
Who doesn’t love a good mystery? I've been thinking about the conundrum that is zero-click search a lot lately, partly because of Rand Fishkin's recent study showing that less than one-third of…
