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SEO A/B test results — measured, not theorised · 7 stories
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Buying journeys are better modelled as conversations, not prompts, and randomness at every step means that prompt tracking misses a lot of the picture.
Read on SearchPilot →I like making bets about the future. Not because I think I am especially good at predicting it, but because writing down exactly what you think will happen forces you to be more precise.
Read on SearchPilot →Every rigorous SEO test needs a single primary metric. For us that's usually organic sessions to the tested pages, because it's high-volume enough to reach statistical confidence and close enough to…
Read on SearchPilot →A session in partnership with Page 2 Podcast
Read on SearchPilot →I wanted to do something a little different with this webinar. Usually, these sessions are conversations. This one is me laying out where we have got to with GEO testing, what we have learned from…
Read on SearchPilot →AI search has created a new wave of tactics, tools, dashboards, and very confident advice.
Read on SearchPilot →A session in partnership with Sitebulb
Read on SearchPilot →Last refreshed Oct 16, 2026 · 8:24 PM · Subscribe to our combined RSS feed
