Optimized Tagging Experience For Google Tag Manager
With a recent update, the Google Tag Manager and Google Tag technologies are finally merging. In my many posts about Google Tag, I’ve often lamented the fact that while any given Google Tag is…
Simo Ahava
The reference on Google Tag Manager, measurement and consent. We follow it in Conversion & Analytics. Our archive holds 12 of its stories, collected since 29 August 2026; on recent form it publishes a few times a year.
3d ago
Last post
A few times a year
How often it publishes
12
Stories in our archive
0%
Rated medium or high impact
| Website | www.simoahava.com |
|---|---|
| Section here | Conversion & Analytics |
| Publishes | A few times a year · its 12 most recent posts span 609 days |
| Original feed | RSS / Atom → |
| Follow just this source | Our filtered feed · in the stream · search its headlines |
What it writes about
Technical areas detected across its archived headlines.
Latest from Simo Ahava
Every headline links to the original article.
#GTMTips: Automatically Generate Version Information In GTM
Google Tag Manager has a new, AI-powered feature. It’s not flashy, it’s not prominent, and it’s not something you’d make a big deal out of. However, it contributes to an absolutely vital part of…
#GTMTips: The GTM Template Status Page
There’s a somewhat understated feature in the Google Tag Manager Community Template Gallery, which should certainly prove useful, especially to template authors. The template status page shows a list…
#GTMTips: Split GA Events Between Client-Side And Server-Side Dispatch
Thanks to Giovani Ortolani Barbosa for reminding me about this possibility within Google Tag Manager and thus inspiring this blog post. If you’re running server-side Google Tag Manager (SGTM), you’re…
Google Tag Manager UI Updates
In preparation for the upcoming major integration between Google Tag and Google Tag Manager, Google has rolled out some user interface changes to your GTM containers. The changes simplify the UI…
Add IPv6 Support To Your Server-side GTM Load Balancer
UPDATED 20 March 2026: Shortly after publishing this article, Google Cloud changed how Load Balancer frontend certificate management works. Instead of directly mapping a frontend to a certificate,…
Run Server-side Google Tag Manager On Localhost
Server-side Google Tag Manager is essentially a server application (running on Node.js), which Google has helpfully composed into a Docker image. Docker, on the other hand, is an environment for…
#GTMTips: How To Load Google Scripts From A Server Container
On June 30, 2025, Google announced that they are consolidating how Google’s script libraries for the web (e.g. gtm.js and gtag.js) are loaded when using a server-side Google Tag Manager container.…
Common Mistakes When Working With Click Identifiers
This is a guest post by Jude Nwachukwu Onyejekwe. He is a prolific content creator, and he curates the DumbData portal, which is full of great, free resources for measurement enthusiasts. In this…
Basic Consent Mode: The Guide
Google’s Consent Mode is a way to control how tags react to the user’s consent for different tracking purposes. It is specifically designed to work with Google’s tags, but especially through Google…
Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight Events
Google Tag Manager users received an email on March 11th, where Google announced a very cryptic update to Google Tag Manager: As is typical with Google’s email communications, the email raised more…
#GTMTips: SGTM Fetches GA4 Configurations Automatically
One of the most popular use cases for server-side Google Tag Manager, often shared on this blog, too, is to split an incoming stream into multiple different endpoints. Since the demise of customTask…
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About these figures
Counts come from our own archive, which records each story the first time its feed shows it to us. It only knows what it has seen: the total reflects how long we have been collecting, not everything Simo Ahava has ever published. Impact ratings are an automatic estimate from headline text — see how the scoring works.
Simo Ahava is an independent publisher. We are not affiliated with it; we link to its work and never republish it.