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· from Simo Ahava
With a recent update, the Google Tag Manager and Google Tag technologies are finally merging. In my many posts about Google Tag, I’ve often lamented the fact that while any given Google Tag is…
Read on Simo Ahava →Google Tag Manager has a new, AI-powered feature. It’s not flashy, it’s not prominent, and it’s not something you’d make a big deal out of. However, it contributes to an absolutely vital part of…
Read on Simo Ahava →There’s a somewhat understated feature in the Google Tag Manager Community Template Gallery, which should certainly prove useful, especially to template authors. The template status page shows a list…
Read on Simo Ahava →Thanks to Giovani Ortolani Barbosa for reminding me about this possibility within Google Tag Manager and thus inspiring this blog post. If you’re running server-side Google Tag Manager (SGTM), you’re…
Read on Simo Ahava →In preparation for the upcoming major integration between Google Tag and Google Tag Manager, Google has rolled out some user interface changes to your GTM containers. The changes simplify the UI…
Read on Simo Ahava →UPDATED 20 March 2026: Shortly after publishing this article, Google Cloud changed how Load Balancer frontend certificate management works. Instead of directly mapping a frontend to a certificate,…
Read on Simo Ahava →Server-side Google Tag Manager is essentially a server application (running on Node.js), which Google has helpfully composed into a Docker image. Docker, on the other hand, is an environment for…
Read on Simo Ahava →On June 30, 2025, Google announced that they are consolidating how Google’s script libraries for the web (e.g. gtm.js and gtag.js) are loaded when using a server-side Google Tag Manager container.…
Read on Simo Ahava →This is a guest post by Jude Nwachukwu Onyejekwe. He is a prolific content creator, and he curates the DumbData portal, which is full of great, free resources for measurement enthusiasts. In this…
Read on Simo Ahava →Google’s Consent Mode is a way to control how tags react to the user’s consent for different tracking purposes. It is specifically designed to work with Google’s tags, but especially through Google…
Read on Simo Ahava →Google Tag Manager users received an email on March 11th, where Google announced a very cryptic update to Google Tag Manager: As is typical with Google’s email communications, the email raised more…
Read on Simo Ahava →One of the most popular use cases for server-side Google Tag Manager, often shared on this blog, too, is to split an incoming stream into multiple different endpoints. Since the demise of customTask…
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