The AI performance shake-up: What’s really driving results across channels now
When algorithms hide your campaign levers, tracking true impact gets tricky. On Sept. 2, we'll discuss how to regain visibility and drive real growth.
Read on MarTech →Search every headline we hold across all 46 sources — including the UX, conversion and marketing feeds that are deliberately kept off the front page. Combine words in any order, quote a phrase for an exact match, or prefix a word with a minus sign to exclude it.
When algorithms hide your campaign levers, tracking true impact gets tricky. On Sept. 2, we'll discuss how to regain visibility and drive real growth.
Read on MarTech →Another week, more volatility within the Google Search results. Google is also swapping out direct links to go-to URL redirect links in its search results to protect...
Ranking & Algorithms Site Architecture
Read on Search Engine Roundtable →OpenAI, Shopify, and Cloudflare are putting WebMCP into live products, giving AI agents a structured way to use websites without relying on visual clicks.
Read on Search Engine Journal →If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that traffic isn’t materializing. The…
Content & Quality AI Search & Visibility
Read on HubSpot Marketing →Link volume tells only part of the story. See what separates earned authority from spam, recycled ideas, and pitches destined for the trash.
Read on Search Engine Land →More than 100 organizations, including OpenAI, Google, and Microsoft, urge governments and website owners to prepare now for escalating AI cyberattacks.
Read on Search Engine Journal →Google is expanding the book button through Reserve with Google partner integration to Google Ads Search and Performance Max campaigns. Previously, I believe, this was only available on Google Local…
Read on Search Engine Roundtable →Google explains why a named update can shake up rankings without giving affected site owners anything specific to act on.
Read on Search Engine Journal →Google's John Mueller said Google "primarily" announces search updates to provide "transparency for site owners." He added that when Google publishes blog posts, updates policies, and help center…
Read on Search Engine Roundtable →Google has two, well, maybe three, features that are being confused as one. The preferred sources, the tailor your feed and also search profiles. All kind of customize what you see across Google…
Read on Search Engine Roundtable →Google will be updating its alcohol advertising policy on September 30, 2026. The update "revises country-specific guidelines, expands allowed advertising locations, and provides clearer details on…
Paid Search Policy & Penalties
Read on Search Engine Roundtable →Google is replacing site reputation abuse manual actions in the EEA with a system that can rank affected site sections independently.
Ranking & Algorithms Policy & Penalties
Read on Search Engine Journal →Google Search seems to be having indexing or serving issues in the past hour or so. New content from the past hour doesn't seem to be showing up in Google Search results. Content from the Wall Street…
Read on Search Engine Roundtable →Google is testing asking searchers to sign in within the AI Mode response. Google shows a big Google super logo and a sign in button that says "Sign in to save your..."
Read on Search Engine Roundtable →Google has updated the favicon search developer documentation to list out the supported favicon file formats. Google added this line that reads, "Google Search supports the following favicon file…
Read on Search Engine Roundtable →Searchers outside of the European Economic Area (EEA), the manual action will apply but not within the EEA.
Read on Search Engine Land →There’s a somewhat understated feature in the Google Tag Manager Community Template Gallery, which should certainly prove useful, especially to template authors. The template status page shows a list…
Read on Simo Ahava →The film gave us rain, ziggurats, and androids; the real machine arrived as a blank place to type.The film is a design masterpiece and a lousy weather forecast, and the gap between the two tells you…
Read on UX Collective →Answer sooner, write less, simplify: standard advice that can relocate informational work rather than remove it. Here's the sharper test.
Read on Search Engine Journal →TL;DR We realized AI platforms were relaying an inaccurate narrative about Seer Interactive, so we ran a full analysis to find out what else they were saying — and whether the info was accurate Of…
Read on Seer Interactive →Over the past few days, the IRS website (and other government sites) has tanked within Google's search results. My gut feeling is that the federal government implemented some bot-blocking that was…
Read on Search Engine Roundtable →Brave Accounts is a brand-new way to sign into Brave services like Email Aliases. Built on the OPAQUE cryptographic protocol, your password is never sent to our servers—not encrypted, not hashed—so…
Read on Brave Search →Google is rolling out hotel booking in AI Mode with Google Pay checkout. Flight alerts and rewards pricing are available in supported markets.
E-commerce AI Search & Visibility
Read on Search Engine Journal →Book hotels and track airfares, plus view miles and rewards with AI Mode in Google Search.
Read on Google Blog — Search →Starting with desktop version 1.94, Brave is offering Email Aliases to let you sign up for online services without revealing your personal email address. Aliases forward to your primary inbox,…
Read on Brave Search →Gemini Omni 1.1 Flash brings a new suite of creative controls and generative video capabilities to developers.
Read on Google Gemini →The updates indicate that Google is looking to position AI Mode as an AI travel agent of sorts, as it's moving beyond simply helping users find information to actually handling parts of the…
Read on TechCrunch AI →Google's spam update caused exceptional search disruption, with dramatic ranking losses across 20 industries, according to SE Ranking data.
Read on SEL — Algorithm Updates →OpenAI added WebMCP support to ChatGPT’s desktop browser, letting supported webpages expose structured actions to ChatGPT Work and Codex.
Read on Search Engine Journal →Why replace the CEO with AI when you can replace the entire C-suite?
Read on MarTech →Client-agency relationships now average seven years, but only when agencies act as strategic partners instead of task-completing vendors clients can replace.
Read on Search Engine Journal →The most prominent domain was Reddit.com, which showed up in 87.8% of SERPs (83.9% worldwide), with an average of 1.29 link appearances. Along with Ahrefs’ data scientist Xibeijia Guan, I set out to…
Read on Ahrefs Blog →A merchant's busiest holiday season could also be its least profitable.
Read on Practical Ecommerce →Discover the top citation sources for AI answers and how they impact recommendations across major AI platforms.
Read on Search Engine Journal →Is the problem connecting marketing, pipeline, and revenue? Or is it the crazy ways businesses buy, which no technology can fix?
Read on MarTech →From a McDonald’s order to a night at Madison Square Garden, ordinary experiences create detailed profiles people rarely see or can correct.
Read on MarTech →