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AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap.
Read on MarTech →Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.
Read on MarTech →Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.
Read on MarTech →Google seems to be poisoning the third-party tracking tools with fake data and paywalls; this is wreaking havoc on keyword tracking. Google launched Gemini 4 Argon and it is in AI Mode. Google made…
Read on Search Engine Roundtable →When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month against a goal of 160. That’s a…
Read on HubSpot Marketing →Google is accepting applications from forums and social platforms for a UGC pipeline separate from crawling.
Read on Search Engine Journal →It has been a while since I reported on a Google Search ranking update. I blame the tools, but in all seriousness, I am seeing a spike in volatility and, now probably more importantly, a spike in…
Read on Search Engine Roundtable →Google Ads will allow some advertisers to apply for certification for the category of online gambling. This started this month, October 2026, and will gradually be available to some advertisers in…
Read on Search Engine Roundtable →Microsoft is testing placing "read more" links within the Bing Search result snippets, like Google officially did a year or so ago. I am able to replicate this on some browsers, where Bing adds a…
Read on Search Engine Roundtable →Google added the ability to add lead scoring by indicating answers that qualify a lead for your business to get higher-quality leads. You can add up to 12 answers per question and check off whether…
Read on Search Engine Roundtable →Microsoft is testing adding the label "Popular Links" to the Bing search results sitelinks. This reminds me of the Google top pages test and variations of that.
Ranking & Algorithms SERP Features
Read on Search Engine Roundtable →Google Ads is planning on pushing twice as many Google Ads API updates for the remainder of this year and into 2027 compared to its previous schedule. Last year, Google said it would release an Ads…
Read on Search Engine Roundtable →There is no single best real estate SEO agency. A real estate SEO agency works to get a real estate […]
Read on Onely →I've spent a lot of time recently talking about what AI might do to ecommerce. Jason Goldberg has first-hand experience of the last few revolutions.
Read on SearchPilot →Google has updated the indexing API documentation; this includes three different pages within the documentation. I think the big takeaway is that Google removed the old approval process and initial…
Read on Search Engine Roundtable →What can digital transformation teach us about AI adoption? Paul Boag revisits his book Digital Adaptation to show how lessons from the past can help organizations navigate the challenges of AI…
Read on Smashing Magazine →When people hear “automated content creation”, I imagine they picture something like this: Enter a keyword, click a button, and poof! An article is made. From there, they’ll generate 500 articles…
Read on Ahrefs Blog →Apps, connectors, marketplaces, protocols, and payment systems are beginning to form around AI platforms.
Read on Practical Ecommerce →There is no single best healthcare SEO agency. A healthcare SEO agency works to get a hospital group, a provider […]
Read on Onely →Content is optimized for LLMs in six steps, and the first step is not about the shape of the page: […]
Read on Onely →There is no single SEO equivalent for AI. The four terms on offer, GEO, AEO, AI SEO and LLMO, are […]
Read on Onely →A generative engine optimization (GEO) audit checklist is a structured, repeatable framework for assessing whether your website can be found, […]
Read on Onely →For the past several hours, Google Dataset Search has not been able to return any search results or matches. Google Dataset Search returns a response that says "Your search - [keyword phrase here] -…
Read on Search Engine Roundtable →LLM-friendly content is content whose shape matches the question a customer asks, and in the research we have done that […]
Read on Onely →ChatGPT decides which brands to recommend by searching the web at the moment of the question, reading the pages its […]
Read on Onely →AI search visibility improves in six steps, and the order of the steps matters more than the list. Find the […]
Read on Onely →To rank in AI search, stop looking for a position and work on presence: being the brand an engine names […]
Read on Onely →A reviewer’s hand hovers over an approve button while the work it approves has already moved on without them. AI assisted.Agents now act before we ask and reach past what we authorized. A person in…
Read on UX Collective →It was about what a designer really needed to know about shipping to production, and what people truly wanted from online learningContinue reading on UX Collective »
Read on UX Collective →Why the forward-deployed engineer boom stops at the customer.Continue reading on UX Collective »
Read on UX Collective →AI is bringing content design, enterprise content strategy, knowledge management, and model behavior into the same user experience. Our ways of working haven’t caught up.Image generated by…
Read on UX Collective →ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop to ChatGPT links that open without tracking tags.
Ranking & Algorithms Measurement
Read on Search Engine Journal →Universal Cart is rolling out across Search and the Gemini app, with checkout inside the cart or a one-way handoff to the store's own site.
Read on Search Engine Journal →Meta and Apple have teamed up for the launch of the social media giant's newest model, Muse Spark Open, which will run locally on Apple silicon.
Read on TechCrunch AI →Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI.
Read on Search Engine Journal →Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already in progress. An order receipt, a…
Read on HubSpot Marketing →