Measurement: a timeline
Search Console, GA4 and the reporting built on them: new reports, changed definitions, data delays and outages. Worth following closely, because a reporting change is easily mistaken for a performance change.
Latest measurement news · This month's measurement recap · RSS for this topic · What Google said about it
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October 2026 37 headlines
- What Search Console Can Still Tell You When Indexing Data Lags
- Google AI Overviews & AI Mode 0.9% Click-Through Rate, Opt Out Study Says
- What changed in ChatGPT in October: GPT-6, UTM tracking and sources
- Google Does Not Show All Spammy Links In Search Console
- Google Merchant API With New October 2026 Updates
- Agentic Commerce May Break Your Measurement Before It Breaks Your Strategy.
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September 2026 5 headlines
Spam update September 2026 spam update began 24 Sep
- Announcing web multimodal Search performance reporting in Search Console
- The GEO Analytics Stack: What We Should Be Measuring (But Aren’t)
- SEO and AI News Roundup: Google’s /goto Redirects, GSC AI Reports, PAA Goes AI & Publisher Payment Pilot Program
- SaaS Marketers - Promote your Claude & Codex connectors & win in AI search
- Google Business Profile Performance Report: How to Interpret Your Metrics
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August 2026 4 headlines
Spam update August 2026 spam update began 18 Aug
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July 2026 5 headlines
- How an intern 10x'ed impressions with 1 AI experiment
- How to read the Indexing Report
- Platform properties roll out globally, plus a new social and video performance guide
- The New Analytics Blind Spot: AI Traffic & AI Agents That Shop Without Visiting Your Site
- Writing Meta Descriptions That Improve Clicks
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June 2026 2 headlines
Spam update June 2026 spam update began 24 Jun
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May 2026 2 headlines
Core update May 2026 core update began 21 May
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February 2026 1 headline
Discover update February 2026 Discover update began 5 Feb
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November 2025 1 headline
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February 2025 1 headline
How this is built
Every archived headline is tagged with topics by keyword. Each month shows the most significant measurement headlines by this site's impact score, plus any Google update that began that month. Months with nothing archived are left out. The archive began in earnest in mid-2025, so earlier months are thin.