How Google’s August 2025 Spam Algorithm Update Impacted Local SEO [Case Study]
Ranking & Algorithms Local SEO
The stories about Local SEO from this period, ranked by likely impact on a single site.
Ranked by estimated impact on a single site, not by publication time.
Ranking & Algorithms Local SEO
Gemini for GBP Is a Big DealLast month Google announced new Gemini features for small businesses. Rolling out this month (except in Europe), it's a significant development. It's not just another lame…
Local SEO
Cyrus Shepard joins us on the Near Memo to connect what the Google antitrust trial and API leak revealed about click data to the questions local operators care about: how Google decides a result was…
Local SEO AI Search & Visibility
Brave's improved Place Search API matches Google Maps on quality in real-world tests, at 6–7x lower cost—$5 per 1,000 requests on an independent index built for maps, apps, and AI agents.
Local SEO
Local SEO
A prospective member opens ChatGPT and types “best private golf club near me.” An event planner asks Google’s Gemini-powered Ask […]
Local SEO
Local SEO
Local SEO
TL;DR Two types of GBP suspensions: Soft suspensions leave the listing visible but unverified, while hard suspensions remove it entirely from Google Search and Maps, often causing major drops in…
Local SEO
Local SEO Measurement
Businesses move all the time, and updating the Google Business Profile to the new address is essential for ranking in the new area. In the case when a business moves to a new state, unfortuantly…
Ranking & Algorithms Local SEO
Ranking & Algorithms Local SEO
Assembled from our own archive of 551 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.