Google Business Profile

The free listing that controls how a business appears in Google Maps and the local pack — formerly Google My Business.

A Business Profile holds a business's name, address, hours, categories, photos and reviews. The primary category, proximity to the searcher, and reviews are among the strongest local ranking factors. It was renamed from Google My Business in 2021.

Local SEO timeline · Latest local seo news · What Google said

Latest headlines mentioning it