Google Exact Match Domain (EMD) update
Google began rolling out the Exact Match Domain (EMD) update on 28 September 2012. Google did not publish a completion date for it.
| Type | Spam update |
|---|---|
| What it was | Stopped low-quality sites ranking on keyword-stuffed domains. |
| Affected systems | Ranking |
| Record | Compiled from the public record. The date is the announced start; no clock time was published. Google announced or confirmed this update. |
What a spam update is
A spam update targets violations of Google's spam policies — link schemes, scaled content abuse, site reputation abuse. Unlike a core update, there usually is something specific on an affected site to find and remove.
What to do when an update lands · How long Google updates take · Everything running on 28 Sep 2012
About this page
Dates are Google's own, in UTC. The rollout duration and every comparison on this page are calculated here from those dates — Google publishes neither. Coverage is drawn from the headlines this site archived at the time, so updates that predate the archive show none. Corrections are welcome at contact [at] seo-serps.info.