Google Pirate update

Google began rolling out the Pirate update in August 2012. Google did not publish a completion date for it.

Aug 2012 Started
— Finish not recorded
— Rollout duration
10.3d Average spam update rollout
Facts about the Pirate update
Type Spam update nickname
What it wasDemoted sites with repeated copyright removal notices.
Affected systems Ranking
Record Compiled from the public record. Only the month is reliably established. The name was coined by the industry, not by Google.

What a spam update is

A spam update targets violations of Google's spam policies — link schemes, scaled content abuse, site reputation abuse. Unlike a core update, there usually is something specific on an affected site to find and remove.

What to do when an update lands · How long Google updates take · Everything running on 1 Aug 2012

About this page

Dates are Google's own, in UTC. The rollout duration and every comparison on this page are calculated here from those dates — Google publishes neither. Coverage is drawn from the headlines this site archived at the time, so updates that predate the archive show none. Corrections are welcome at contact [at] seo-serps.info.