Google Payday Loan update

Google began rolling out the Payday Loan update on 11 June 2013. Google did not publish a completion date for it.

11 Jun 2013 Started
— Finish not recorded
— Rollout duration
10.3d Average spam update rollout
Facts about the Payday Loan update
Type Spam update
What it wasAimed at heavily spammed query spaces.
Affected systems Ranking
Since the previous one 256 days after the Exact Match Domain (EMD) (the average gap between spam updates is 464 days)
Record Compiled from the public record. The date is the announced start; no clock time was published. Google announced or confirmed this update.

What a spam update is

A spam update targets violations of Google's spam policies — link schemes, scaled content abuse, site reputation abuse. Unlike a core update, there usually is something specific on an affected site to find and remove.

What to do when an update lands · How long Google updates take · Everything running on 11 Jun 2013

About this page

Dates are Google's own, in UTC. The rollout duration and every comparison on this page are calculated here from those dates — Google publishes neither. Coverage is drawn from the headlines this site archived at the time, so updates that predate the archive show none. Corrections are welcome at contact [at] seo-serps.info.